Similar to beer steins, tankards are traditionally made from pewter, or even silver, however the beer tankard is now often made from glass and comes in a variety of shapes and styles. Essentially a drinking vessel with a handle, the tankard is perhaps best known for being a pewter vessel with a glass base. A flute shaped pilsner glass provides a similar drinking vessel for beers, but with a larger volume. Coors is the number-five best-selling lager in the UK on-trade [1] and is the most popular 4% beer among 18–34 year olds [2]. Another popular pub glass, the American beer glass, also known as shaker pint glasses are conical in shape. Used for serving a US pint, which is 16oz or 14oz, the American pint glass is commonly used in pubs around the world as a standard drinking glass and is available in various sizes, including 20oz pints and 10oz half pints for serving draught beer in the UK. The traditional handled tankard is still popular today and comes in many different forms. The classic British dimpled mug is a firm favourite among beer clinkers due to their sturdy design. Beer mugs are made from a variety of materials, including glass tankards, pewter tankards and ceramic tankards. Popular at beer festivals such as Oktoberfest, the German beer stein or seidel often holds a larger volume of beer and may feature a lid which was traditionally used to keep bugs out.

Famed by the high ABV Belgian bière de champagne, DeuS, a flute champagne style glass can also be used to serve beer. With similar properties to a narrow stemmed beer glass, the flute shape promotes carbonation for better head retention. Suitable for serving a sparkling beer, standard champagne flutes can be applied to fruit beers as the narrow bowl directs the aromas up to the nose.Coors has launched new glassware for its on-trade customers as part of the brand’s multi-million-pound rebrand. The new glasses include thermochromic ink that will turn blue when the beer is perfectly cooled.

A popular party glass, the German Beer Boot or Bierstiefel in Germany, has been popularised in recent years by the movie Beerfest where it is called "Das Boot", but it is thought to have its origins in the military. A tip for drinking from a beer boot is to keep the toe pointed down - when pointed up, air will enter the toe and the contents will rush out, more often than not soaking the drinker. A mass is a German measurement equal to 1 litre, so a masskrug is literally translated as a 1 litre beer mug. Commonly seen at the Oktoberfest beer festival, the masskrug is a tall conical beer mug with a dimpled body. Designed specially for German wheat beers, and also known as a weissbier glass, or a weizenbier glass, the wheat beer glass shape is like an elongated version of the classic tulip pint glass. The bulbous top of the glass is ideal for containing a large head on the beer and for trapping the aromas, while the base is slightly flared to help catch any yeast at the bottom of the glass for a better drinking experience. The design of a wheat beer glass can vary slightly and can almost be interchangeable with some pilsner glasses, particularly hourglass pilsner glasses. The term pokal glass is often used to describe a variety of stemmed beer glasses, however true pokal beer glass is by a tall bowl situated on a short stem. A European pokal glass has a very defined base, either bulbous or sometimes flat, while an American pokal glass has a more subtle tapered base that leads in to the stem or foot. More of a novelty and decorative example of glassware, the modern "trinkhorn" is inspired by the use of hollowed and gilded cattle horns used by vikings and other civilisations before the production of ceramic and glass vessels.

For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. In the UK and Ireland we now have six breweries, with our UK home in the renowned brewing town, Burton-upon-Trent, and a nearly 300-year-old cider press in Suffolk. Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. In the same way that the tulip or the nonic pint glasses are synonymous with British beer service, the willi becher glass is a common German beer glass. A general all-rounder, the willibecher has a conical shape, which then narrows towards the rim to help trap and concentrate the aromas of your beer. A popular feature of modern beer glasses is a nucleated base, such as Arcoroc's Head-On-It glasses and Head First glasses. A nucleated glass features very small pits which allow the gas to be more readily released, which helps preserve the head of the beer. The two common types of nucleation are a laser etched nucleated base which offers optimum nucleation or a printed nucleated base which stands out more making it ideal for customisation and branding. The Pilsner beer glass has a tall, slender shape to emphasise the colour and carbonation of the beer, with a broad top to help maintain the beer's head. A similar style to the Pilsner glass is the Weizen beer glass, specially designed to complement wheat beer. The brewer also relaunched Coors’ Keep it Fresh campaign ad in the Spring, updated to include the new glassware.