Prada fragrances offer a complete range of olfactive possibilities to explore and express the multidimensions of one’s identity, from the well-established Luna Rossa collection for men to the new signature feminine fragrance by Prada, Paradoxe Eau de Parfum, for a woman impossible to frame. Founded in Milan in 1913, Prada is today one of modern fashion’s most powerful houses, steeped in culture and innovation, and perpetually reinventing the classic in meaningful and modern ways – always with a touch of fantasy. Questioning beauty conventions, designing fresh and avant-garde ideas, reconciling creativity with innovation.

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