Coca-Cola Europacific Partners said of the rebrand: "Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo. Some have even hypothesised on social media that Lilt may be becoming part of the Fanta brand, and one even went as far as producing their own news broadcast-style video. Our main priority with this announcement is to reassure Lilt’s loyal fan base that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love. Our main priority with this announcement is to reassure Lilt's loyal fan base that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love," Fanta brand manager Charlotte Walsham said.

Adding the fun-fuelled fruity beverage to its mouth-watering line-up, Fanta continues to expand its brand portfolio with the most flavourful fruity drinks on the market, providing a mix of refreshing flavours to play with your senses. One 1988 TV advert depicted the ‘Lilt man’ delivering cans and bottles of the drink to beach-goers from a Lilt float. In 1998, the brand hired two unknown British Jamaican women – Blanche Williams and Hazel Palmer –to star in its TV ads. Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo. In 1998, the advertising team hired two Jamaican women, Blanche Williams and Hazel Palmer, to star in a new TV ad for the brand.The new tropical offering will be available in 330ml cans, 500ml bottles and two-litre bottles featuring "the same totally tropical taste". With Lilt’s punchy taste profile and distinctive fruity flavour, it fits perfectly within the expanding Fanta portfolio, a brand that is the no. The late 1980s saw the introduction of the “Lilt man”, a Caribbean milkman who delivered icy cold drinks to people on the beach.

CCEP GB VP of commercial development Martin Attock said: “Our main priority with this announcement is to reassure Lilt’s loyal fanbase that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love. He added: "Our main priority with this announcement is to reassure Lilt’s loyal fanbase that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love.Keen Lilt fans may have spotted a gradual transition as the drink has made its way into the Fanta family over the past few months, with changes to its packaging and logo,” said Coca-Cola Europacific Partners.