The longevity of this fragrance is moderate and should last 3+ hours. Sillage and projection will remain just above the skin. Lasts longer on clothing. The bottle is gorgeous and matches the fun pink fragrance within as it is covered in pink glitter with a big pink bow tied around it. A tiny pink champagne bottle also adorns the bottle as a sweet finishing touch. However I did have a different experience with the tester. I smelled this at the local sephora store. The tester where the cap had been removed(probably due to people dropping the perfume by holding the cap) and it's just placed under the bright lights instore, atomizer is spoilt and the perfume comes out in a squirt. So I assume it's not exactly a very fresh bottle. I sprayed it on my arm to get a feel of how it performs on my skin, but I straight up get a strong sweet caramel note from this. No fruit, floral layers like the usual juicy DNA.

And that’s what buying perfume is like. Because until you try it, you never truly know what it’ll smell like. What’s my skin chemistry gonna do with this one? Which notes will stand out? Which ones will sour? There could be three, or four, or fiiiiiiive. But like many of us here, I do follow our boy Jeremy's YT critiques and saw how he absolutely DIES over this Gold Couture! Granted, yes, keep in mind that he is a man of today... but I love my guilty pleasure gourmands too! So, like everyone else, I thought that maybe Gold Couture had something better going on than most others out there if Jeremy couldn't get over it. Of course, his past with it explains 90% of his preference. In spite of that I ventured over to the Juicy counter a few times now to see if I would discover what all the hubbub is for..... and boy am I SO underwhelmed. I really don't get the love for it. It just reminds me of B&BW sprays and warm scented shampoos. Nothing special AT ALL. :[ I don't even find it seductive in the slightest. Just like Jeremy, men must have one kind of girl in mind when they like this... only for them, it's gotta be the wannabe Barbie from high school that you sometimes wonder if she's still the same. I really don't want to sound harsh but that's really all it smells like. Oh and the longevity? None to speak of. Hardly even lasts half an hour on my skin (not that I really want it to). As someone who collects Juicy Couture perfumes,I wanted Juicy Couture Glace so badly first because of it's girly, feathery,whimsical bottle,also I like all of it's notes specially pear sorbet looked very intriguing to me.it's not widely available here so last week,when I saw a bottle of it in a perfume shop,bought it immediately The fragrance’s top notes are a sweet mix of watermelon, passionfruit, hyacinth, green apple, green leaves, mandarin orange, and marigold.Presentation for me is zero - the ugliest bottle, cheap looking, cheap feel. The cap is a bit on the side, is not even put straight. This big fake crystal is just a cheap plastic. The bow is ridiculous, but I was ready to get pass those things if the juice was any good but it's not! Don't believe Jeremy's choice for this one, is not yummy smelling at all. You will like it only if you enjoy white flowers mixed with dirty vanilla (it does not smell like a tasty, fresh vanilla). I never hated a fragrance so much so fast.. Yuk. I DO NOT recommend. I bought a sample in my search for the perfect salted caramel. I think this is a really, really nice perfume, but I'm having a hard time wearing it. Longevity is moderate and should last 3-4 hours. The sillage and projection are great as you will continuously get whiffs of this fragrance throughout the day.

Also there is ZERO longevity. Certainly not on skin. Maybe on clothing/fabric, which is why I've been spraying this with abandon on my bed sheets. But even then, I'd say Fancy lasts longer, and that's hardly a powerhouse. I feel confident this would grab a ton of compliments and I think you could wear this for your entire life and find it 'appropriate' at any age (not that it matters, just trying to paint a picture). A tiny amount lasted on my wrist a solid 4 hours. This is a rare perfume that I feel fits day, night, and literally season. This fragrance opens up with refreshing watermelon, water lily, cassis and quince notes. Followed closely behind are the middle notes of strawberry, frangipani, and jasmine. The mix of fruit with flowers creates a well-balanced scent. This is a fresh floral scent that is perfect for bright spring and summer days and best worn outdoors to match the flowers blooming around you.

Author Bio

This fragrance has one of the most unique designs with fun pink bubbles at the bottom of the pink bottle. A lacy pink bow with polka dots is tied around the top to pull this fun and flirty look together.

It's a Bath & Body Works spray marked up five times the price. I got it for a steal and even then I think I over payed. Save your money and buy "Be Enchanted" the next time it comes around in one of their sales. Smelling the bottle and initial smell after the first spray I saw similarities to jean paul gaultier and got really excited but its not as complex and not as strong. After ten minutes it reminds me of Jlo live without the pineapple notes tbh. I love live and wore it a lot on and off since my teens- the caramel is similar. I cant smell the berries in this, its got a shampoo quality underneath the caramel but its not reminiscent of berries to me. The design is similar to the original I Am Juicy Couturewith a gold topper and a fun cheetah print pattern on the bottle. It's more similar to the original VLJ than I was hoping for. In other words, it's quite fruity and feels very sharp to me. The juicy fruit honestly adds a lovely brightness to it, and it IS toned down and softer than VLJ in my opinion. But it does come off more perfumey than I personally like.OK Gold Couture, you can have my smiley face, because you got me laid. But my heart is still chasing that caramel unicorn. Viva La Juicy Pink Couture’ssillage is good with the longevity of around 4+ hours before it begins to fade. Heat can help bring out the scent more, so this perfume is great for daytime use in spring and summer. Overall, Viva La Juicy Gold is not for someone who takes themself too seriously. It's for a woman who wants to be flirty, fancy, and a little sophisticated without coming off as a rich snob. I've been trying to understand the hype of this scent for a little while now... and it's just not registering. I used to wear a tiny bit of JC by JC here and there in middle/ high school, and occasionally later on in life when I had nothing else. Always a very pleasant, clean, powdery scent - a lot like your favorite dryer sheets! So that's all it really did for me. I've tried VLJ and most of the flanks (about 5,6 or so? Geez) and I was happy to find most of the same base notes, just funkier and flirtier - too much going on for me at this point.

The bottle, designed by Paul McLaughlin, is very unique compared to Juicy Couture’s normal line. It is clear to showcase the stunning gold fragrance with a sophisticated gold topper.

Our Audience

Not the best from the Juicy lineup... definitely more unique than the others and the original. Not as sweet as Sucré or Gold Couture but definitely sweeter than the original. I do like the unique blend of notes... the berries and sorbet come through but as for what sorbet really smells like... who knows. I smell mostly berries, sweetness/vanilla and pear. And of course some of the classic jasmine/gardenia/amber from the original. I Am Juicy Coutureis a stunning sweet scent made for millennials in 2015. The design is a bit more sophisticated but still fun and wearable.