How : DATEM is produced by interaction of diacetyl tartaric anhydride with mono and diglycerides of fatty acids in the presence of tartaric acid or acetic acid. Parle gained the highest growth rate among all the other biscuit brands. The growth rate increase is also its best growth rate in the last 40 years. The company also said that this type of growth is also previously experienced during other phases of crisis in the country like earthquakes and tsunamis when the sales of Parle–G went up exponentially. Starting a business and making it a worldwide success isn't easy. Parle-G is one of the oldest biscuit brands in India. The founder of this, the Chauhan family, needed a piece of great information as to what the country's people wanted in their food. Biscuit was the answer. After British rule ended, ads featuring this biscuit got famous. The importance of advertising was recognized at those times, and this was when a future success seed was planted by this brand.

Parle-G 799g (Pack of 2) – Original Glucose Biscuits

Rising Costs– Parle G’s major selling point is that it is cheap with a good taste. However, with rising costs of distribution and manufacturing, the high price of the final product might become a threat to the brand. Although on the other hand, if the price rises for Parle G, it will rise for all other biscuit brands. Nonetheless, the rising costs of the product is to be considered as a threat to revenue and margin for any brand. How : Sea water is evaporated to produce sea salt under sunlight. After that, potassium iodate or potassium iodide is sprayed over the salt to convert the normal sea salt into an iodised salt. Let's know about the journey of one of India's oldest biscuit brands, and it's a success story. Parle-G is the most selling biscuits in the world. You will be surprised to know that the company didn't increase the biscuit price for the last 25 years. It's not like the company never tried it. It turned into a great protest when the biscuits cost even Rs.0.50 more. While nothing could beat the original way of eating our childhood fave Parle G—that's dunking the biscuits in either milk or tea—creative minds have whipped up various desserts over the years in which Parle G is the key ingredient. These include scrumptious cakes and puddings, among several other dishes to please your sweeth tooth. Why not give these a try this quarantine season? 12 dessert recipes with Parle G Recipe for Mango Kalakand Tarts with Parle G The main characteristic of the Parle-G biscuits is their low cost and affordability. Brand Parle-G biscuit sells for rupees seventy-seven (77) per kilogram and is a part of below 100 'affordable' biscuits. This quality is most important for the growth of this brand of biscuit.Why : Ammonium bicarbonate (INS 503 (ii)) releases carbon dioxide during baking which increases the volume of the biscuit. Parle’s first product was an orange candy that was soon followed by other confectioneries and toffees. However, it was only 10 years later that it began its biscuit making operations. Even as the bugle for World War II was sounded in 1939, the company baked its first biscuit. However, in 1947, a severe shortage of wheat (India was left with only 63% of its wheat cultivation area after Partition) immediately after Independence meant that the production of Parle Gluco biscuits had to stop for a while. In an ad saluting Indians who had sacrificed their lives for the freedom of their motherland, Parle urged its consumers to make do with barley biscuits till wheat supplies were restored to normal. We bring you the opportunity to work us and be part of creating a History. An Opportunity to showcase your potential, develop your skills and grow multifold.

Parle-G: Reinventing a biscuit empire - BBC News

Historically, this brand was one of the first Indian brands. The factory of Parle was established as early as 1929. The Parle-G was started to be made in the year of 1939. And finally, after independence, this company started putting up ads to promote its biscuits. The ads showcased glucose biscuits and were favored by Indians in a large number.Make in India– Parle G is the First domestic brand to cross rs 5000 crore in retail sales. This further boosts the Make in India initiative for the domestic country. Rising Income– Because of the rising income, Parle G becomes outdated when someone can afford other biscuits. This is a threat to the brand in the long term. Deeply influenced by the Swadeshi movement (that promoted the production and use of Indian goods), Chauhan had sailed to Germany a few years ago to learn the art of confectionery-making. He returned in 1929, armed with the required skills as well as the required machinery (imported from Germany for Rs 60,000). Interestingly, it is believed that the founders were so busy managing the factory that they forgot to name it. And so with time, the first Indian-owned confectionery brand in the country came to be known after its place of birth Parle.

Parle G girl- Who is she? Is she for real? Find out here! Parle G girl- Who is she? Is she for real? Find out here!

How : Refined palm oil is produced by oil extraction from the pulp (fleshy part) of the palm fruit. For almost 30 years, the brand had to deal with the antics of the look-a-like products. The other reason why Parle Products never changed Parle-G’s mascot was also that in most parts of the country, the literacy rate was low. And consumers recognised Parle-G because of the baby. Here also, the mascot was not spared from replication. “If any person imitated the mascot, the consumers would be able to easily make out the difference between the two illustrations and tell which one was the original product. This eased the issue to some extent,” added Shah. As of January 2013, Parle-G's strong distribution network covered over 6 million retail stores in India. [9] The Brand Trust Report ranked Parle-G as the 42nd most trusted brand of India in 2014. [10] They tried to increase the price of the brand, which dramatically decreased the volume of the brand. Consumers demanded stable prices. They are bound to keep a fixed price, so they manipulate the net quantity by keeping the price stable. Risk of withstand

Parle’s market share– 28% of the total biscuit market of India is covered by Parle which includes Parle G, Milano and others. Parle forms 50% of this 28% share of its mother brand Parle. Hence it is safe to assume that Parle G has a whopping 14% market share in the Indian biscuit market. If you like sipping Piña Coladas on a beach while listening to the soothing sound of waves, you're in for a surprise with this treat. Recipe here. Recipe for Parle G Milkshake Shephali Bhatt (October 30, 2013). "The Chronicles of Parle-G". Economic Times. Archived from the original on December 16, 2018 . Retrieved December 13, 2018. Positive and Passionate - Engaging with optimism & enthusiasm & inspiring an unshakeable commitment Parle-G is a brand of biscuits manufactured by Parle Products in India. A 2011 Nielsen survey reported that it is the best-selling brand of biscuits in the world. [1] [2] [3] History [ edit ]