a b c Wilson, Sheena; Carlson, Adam; Szeman, Imre (2017). Petrocultures: Oil, Politics, Culture. McGill-Queen's Press – MQUP. p.110. ISBN 978-0-7735-5040-7 . Retrieved 28 July 2017. The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine. Step 2. Start a line at the inner corner of the upper eyelid and draw along the lash line to the outer corner. I didn't buy it here, but still. The only eye pencil that smudges, smears, and leaves a dark shadow under the eyes even after removing makeup and sleeping. Maybelline New York - L'Oréal Group - Consumer Products Division". www.loreal.com . Retrieved 2023-01-28.

We hope you enjoy the blog and have a good user experience. We maintain quality content to the best of our abilities. Maybelline has also partnered with influencers including Dylan Mulvaney and Ryan Vita. [8] Slogans [ edit ] The staying power of this kajal was around 4 hours on my eyes. However it started smudging and creasing after a couple of hours itself on my waterline. If you rub your eyes, this smudges badly. Maybelline India Strategy". Archived from the original on 2010-05-09. {{ cite web}}: CS1 maint: unfit URL ( link)The matte finish of this kajal is great if you want to give an edgy touch to the look. It gives a smooth texture with its application. 4. The Body Shop Matte Kajal Maybelline New York (formerly The Maybelline Company and Mabelline and Co. [1]), trading as Maybelline ( / ˈ m eɪ b ɪ ˌ l iː n/ MAY-bih-leen), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City. It was founded in Chicago in 1914, [1] and has been a subsidiary of French cosmetics company L'Oréal since 1996. [4] History [ edit ] 1920 ad for Maybelline.

Modern woman juggles between home and work and in this process she completely forgets to look her best. But worry no more ladies, Maybelline’s Colossal Kajal has arrived right in time to give your eyes that perfect smudge free look. Look your best while nourishing your eyes with the goodness of vitamin E.

This article is about the company. For the 1980s women's tennis tournament, see Maybelline Classic. For the Babyshambles song, see Sequel to the Prequel. Maybelline New York Williams renamed his eye beautifier Maybelline in her honor. In 1917, the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use", and Ultra Lash, the first mass-market automatic, in the 1960s. [5] Maybelline's "Maybe She's Born With It" strapline 'most recognisable' ". Marketing Week. 2013-09-16 . Retrieved 2021-06-29. The long lasting formulation of this kajal allows you to wear it for long hours without stressing over the fact that it might get smudged. 2. Maybelline New York New Lasting Drama Gel Liner However, if you ever feel like lining your upper lids, you may use a gel eyeliner, since an eye kajal pencil may not work very well here. If you're looking to up the ante with a dazzling cat-eye, then a steady hand and gel eyeliner are your best bet. A kajal pencil will not give you the sharp lines that you want. 3. Can I use kajal as liner?