Corona Sunbrew 0.0% will first launch in Canada, with the winter launch carefully targeted for the time of year where most Canadians experience limited sunlight, making it ‘an ideal market to launch an innovation from a brand synonymous with the beach and celebrations outdoors’. The name Kranebet comes from the cimbric word “kraneveta” that literally means “bitter grains”, the name given to the juniper plant by the Cimbrian population that used to live in the Italian pre-Alps. Yellowstone creator Taylor Sheridan, in partnership with 101 Studios and producer, David Glasser, has teamed up with beverage incubator L.A. Libations to launch launched a new line of alcoholic beverages with major national retailers under the banner 6666 Grit & Glory. Spindrift’s seasonal debut of Spiced Apple Cider is lighter and a more real-tasting version of the traditional fall flavor. It’s not quite cider, not quite seltzer – it’s a category-defying beverage and a completely new taste for Spindrift.”​

Introducing the new Corona Cero. An alcohol free beer from Corona, brewed with 100% Natural Ingredients. We’ve seen the trend for premiumisation grow in recent years; in the off-trade specifically, the premium and super-premium categories now equate to 61.7% of total beer value 1. As the cost-of-living crisis continues to bite, is this trend set to continue?Produced in Italy by Rossi d’Asiago distillers since 1924, Kranebet is an aromatic liqueur rich in juniper. Originally a popular pharmaceutical elixir, Kranebet uses carefully selected ingredients and artisanal distillation creating a ‘harmonious spirit, free from artificial flavoring and colors.’

Fresca Mixed will be available in two varieties: Vodka Spritz and Tequila Paloma. Both flavors are 100 calories, 5% ABV, gluten-free, made with real spirits and contain zero sugar. Whether you’re taking part in Sober October, looking to moderate your intake for health reasons, or abstaining long-term, there’s never been a better time to be a non-drinker. And to prove it, we’ve sipped our way through 25 no- and low-alcohol beers to find the best alternatives. Following the Canadian launch, the brand will then roll out to other global markets throughout the year and beyond.

If you're like me and enjoy your spicy food - you'll know that nothing suits a nice hot chilli better than a cold beer :-) Our panel – made up of 10 WSET-accredited experts and consumers — tasted 25 no-and low-alcohol beers from the leading breweries and supermarkets, in search of those that offered all the authentic, hoppy flavour and refreshment of a traditional beer, minus the alcohol. Each was served chilled and blind to avoid brand bias. Despite an abundance of NPD in the low & no category, we recognised a gap in the market for a super-premium alternative. Corona is renowned for its high-quality flavour, so we’re pleased to be able to offer an alcohol-free version for consumers looking to treat themselves to a beer at home but without the alcohol.” To help support the launch of Corona Sunbrew 0.0%, Corona will unveil a new creative campaign capturing the enjoyment of “Sunshine, Anytime”: filmed on a pristine beach in Costa Rica to capture outdoor living and the energy of the sun. Now, we’re excited to offer consumers Corona Sunbrew 0.0%, the first non-alcoholic beer with vitamin D, reinforcing our desire to help people reconnect to nature, anytime.” ​