He included a cooking demonstration of his noodles with the help of Dragon Kelly Hoppen which did not go as smoothly as he hoped. I was extremely nervous standing in front of the Dragons' Den panel, presenting Bare Naked Noodles after working so hard to build the business that we started in 2011. It was great to get the expert business insight of the panel and now I'm looking forward to helping more health conscious people discover our fantastic range of noodles", Ross Mendham said. The only downside is the chicanery around declared weights (common to all konyaku noodle suppliers), which makes price comparison treacherous; as the noodles must be delivered in liquid, the drained weight vs full weight is rather important. Barenaked seems to be delivered in a minimum amount of liquid (good) but the drained weight is 350g, not the 380g claimed. Konjac (‘Shirataki’) noodles can be created by harvesting fibre from the konjac root by mashing it down into a flour, before mixing it with water and calcium hydroxide to create a gel which can be cut into strips.

We have distribution in Dubai, Malta and recently South Africa. I would like to not only become an established healthy, gluten-free food brand in the UK but also internationally. The sky is the limit. After struggling with “always being on a diet”, I wanted to make it easier for people in a similar situation to lose weight without missing out on the food they like and love. There was a gap in the market and I thought I would be able to launch my new product and food brand. Bare Naked noodles are available to buy in Tesco, Morrisons, Waitrose, Sainsburys and many independent outlets www.barenakedfoods.co.uk.Appearing on BBC2 Dragons’ Den seeking investment after my wife's third miscarriage. It was terribly emotional but I needed to seek investment to help grow my business. What was your biggest business mistake? I had no experience in the food sector, apart from being a foodie at home. Since my company’s incorporation, and with the help of thepeter Jones? team, I have learnt so much about this industry.

We currently sell in Dubai. We are looking for distributors in the USA, Canada, and Europe. The world is our oyster. I always said after Dragons' Den that I wanted to take on the world! Describe your growth funding path:Bare Naked Foods specialises in low-carbohydrate, gluten-free noodles, pastas, rice and ready meals.

He had a difficult pitch with Deborah Meaden and Kelly Hoppen opting out very early. After an emotional explanation of funding, Mendham received interesting offers from Duncan Bannatyne, Piers Linney, and Peter Jones. I don’t have ANY regrets. Any decision I make I stand by. Even if I was wrong, I learn by it and it makes me a better businessman. What is the most common serious mistake you see entrepreneurs make? Bare Naked Foods is a brand of plant-based noodles, protein noodles, and rice that are low-carb, low-calorie, and have zero fat in them. They are also 100% vegan friendly. Konyaku noodels are essential to my dietary plans, and the Barenaked brand is a significant technological advance; the noodles are white rather than clear, and in strands rather than bunches - so are superior to other brands.These products are made from the konjac plant. Each serving (125g) of noodles or rice is only 15kcal! Each serving (125g) is only 22kcal! They also contain Glucomannan, which supposedly encourages weight loss. Barenaked Foods was founded in 2011 by Ross Mendham, who after years of dieting and worrying about the food he was eating, decided that ‘enough was enough.’ It was time to do something about it… Having more confidence in my abilities. Sometimes even managing directors have bad days! What one thing do you wish you’d known when you started?

Although he admits to constantly working towards “world domination” with his business, the one thing Ross is most proud of is the birth of his son, Oliver-Jude. Entrepreneurs are so eager to succeed that they sometimes have unrealistic expectations. I ALWAYS see entrepreneurs overvalue their business. It happens in the Den all the time! You must also be willing to listen to advice. How will your market look in three years? Breaking into the multiple grocery market. Our first listing in the UK was in Morrisons. What numbers do you look at every day in your business? Set realistic goals and work hard to achieve each one. You are not a success because you have a great idea; even the best ideas fail because a founder has made a wrong decision. Be willing to learn, work hard and never give up. Surrey-born, Delia Smith, is Norwich City Football Club's joint majority shareholder and is known for teaching basic cookery skills in a no-nonsense style. Smith became famous by hosting a cookery television show Family Fare which ran between 1973 and 1975. Her first television appearances came in the early 1970s, as resident cook on BBC's Look East.

Barenaked noodles and rice have also caught the attention of celebrities and influencers, who now enjoy them as part of a balanced/restricted diet or to aid their weight management plans. Description in one line: Innovative manufacturer of healthy, gluten-free, pasta, rice and ready meals