James, Jill (12 May 2008). "FT REPORT– GLOBAL TRAVELLER 2008: The Executive's View". Amsair Private Jet News. Amsair. Archived from the original on 20 August 2012 . Retrieved 30 June 2012. In 2000, Alan was knighted for his services to the electronics and home computer industry. He was enlisted by the government as an Enterprise Tsar in 2016. In December 2018, Sugar announced during a television interview that he would leave Britain if Corbyn became Prime Minister. [75] As a reader, I felt very inspired by this autobiography but I felt the length and extended business content makes it a bit of a plodder hence me giving a ‘four star’ instead of a five. It has taken up a lot of my reading time and has left a lot of other books waiting! What is great about the book though is the realisation that business can be instinctive discipline. As Sugar hints at in the book, sometimes the Harvard Business School manual can be thrown away and gradual business acumen and common sense can prevail. Sugar is Chairman of Amscreen, a company run by his son Simon, specialising in selling advertising space on digital signage screens that it provides to retailers, medical centres and leisure venues. Apprentice winner Yasmina Siadatan worked there, selling into the NHS. [51]

Sugar has been accused of having an "outdated" attitude towards women. [100] Regarding the 1970s UK law which states that it is discriminatory and hence illegal for women to be asked at interview whether they plan to have children, [101] Sugar is quoted as saying "These laws are counter-productive for women, that's the bottom line. You're not allowed to ask, so it's easy – just don't employ them. It will get harder to get a job as a woman." [102] Tweets On 31 March 2018, after complaints from Labour politicians, Sugar deleted a tweet showing an edited image of Labour leader Jeremy Corbyn in a car with Adolf Hitler. The incident occurred after Corbyn said the party "must do better" in resolving the party's problems with antisemitism. [71] Shadow Chancellor John McDonnell had urged him to "delete and disown" the tweet. Sugar responded that he was "not the originator" and that "there is no smoke without fire in Labour". [72] Amstrad GX4000". Console Passion. Archived from the original on 29 June 2008 . Retrieved 31 July 2008.The second series started in October 2011, and featured eight episodes and twelve contestants. The series was won by Zara Brownless, with James McCullough as runner-up. Lord Sugar named most powerful person in Essex, but who else made the list?". ITV. 27 October 2017 . Retrieved 7 November 2017. In January 2009, Fiona Bruce presented a BBC Two documentary entitled The Real Sir Alan. [10] Also in 2009, Sugar appeared in television advertisements for investment bank NS&I and The Learning and Skills Council talking about apprenticeships. PoliticsHome.com (24 April 2016). "Lord Sugar tells Londoners: Don't vote for Sadiq Khan" . Retrieved 20 October 2016. He tells the story with characteristic wit and honesty, adding enough juicy bits of gossip to keep non-business readers onside. Having set the task of writing and marketing a bestselling book there's little doubt he'll be on the winning team

In Alan’s autobiography, he credits his business success to scrutinising the strategies of his rivals, making his products better than others and pandering to the mass market. Apprentice Winner Simon ambrose Leaves Alan Sugar's Firm". BBC News. 13 March 2013 . Retrieved 27 December 2015. On 20 June 2018, he tweeted a picture of the Senegal national football team edited next to images of fake handbags and sunglasses, claiming that some of the players looked just like hawkers he had encountered in Marbella. He later defended his tweet as a joke before taking it down, after accusations of racism. [105] See also Lord Sugar and EastEnders. Who will be the Walford Apprentice?". BBC. 14 November 2012 . Retrieved 14 November 2012. In this compelling autobiography, he takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, What You See Is What You Get is forthright, funny and sometimes controversial.

Anglesey, Steve (25 November 2019). "Could Brexit Party Michelle Dewberry split the pro-Brexit vote?". The New European . Retrieved 11 December 2019. Barnett, Emma (7 March 2011). "Lord Alan Sugar brought on board to 'save ailing YouView' ". The Telegraph. London. Archived from the original on 9 March 2011 . Retrieved 7 March 2011. Before the 2016 London mayoral election, Sugar said that he is popular politically, [64] and repeatedly urged the public to not vote for Sadiq Khan. [65] [66] Khan won. [67]