Being globally famous thanks to the original BBC Top Gear TV show’s success, Hawkstone Lager can trade on name recognition and witty, social media-based marketing that utilises Clarkson’s style of humour. Had I been duped into buying a sub-par beer?

Clarkson himself experienced a scary run-in with alcohol that caused him to be rushed off to a hospital in Majorca. Jeremy Clarkson's banned advert for his Hawkstone lager". Oxfordshire Live. 22 December 2021 . Retrieved 26 December 2021. Hawkstone Lager is a lager created by television presenter and farmer Jeremy Clarkson using ingredients grown at his Diddly Squat Farm in Chipping Norton, Oxfordshire, England. It is brewed by Cotswold Brewing Co. near Bourton-on-the-Water, Gloucestershire. [1] History [ edit ] a b "Jeremy Clarkson shares 'bad news' about 'offensive' lager ad". Dorset Echo. 5 December 2021 . Retrieved 26 December 2021.However, part of me thinks that maybe paying a little extra for a quality local product is not the worst idea, where possible. Clarkson’s Farm was, after all, about showing just how in need of help Britain’s farming industry is. Four for six can’t leave much in the way of profit. Cotswold Brew Co. (p. 55)" (PDF). Blakemore Fine Foods Alcohol Catalogue 2017 . Retrieved 6 July 2022. Some beer bros have criticised Clarkson’s 4.8% brew for not having enough head. However, it avoids tasting flat, and anyway, I don’t want to spend three hours waiting for it to settle so I can finish pouring. Bubbles bubbling away help with crispness – that is what you get.

The tagline Clarkson settled with to market his local brew is: "Hard to make - easy to drink" which fits the story of labour that he is selling. In reality, Hawkstone Lager – named after a local Neolithic stone – tastes like it has more weight and body than your average Carlsberg or Kronenbourg and boasts a darker amber colour. It sits closer to a lighter IPA – maltiness, fragrance and fruitiness included. Yet despite those things, it retains that essential thirst-quenching quality of a good lager. Where some beers linger for too long or try to fool you with overly harsh hoppy bitterness, Hawkstone Lager gets your palate and mindset ready for just one more. Which, of course, it rarely is.a b Clarkson, Jeremy. "Hic! Turns out I can organise a piss-up in a brewery: My own". The Times . Retrieved 26 December 2021. Is lager that bad, though? Sure, without naming names (Fosters), some are to flavour what Russia is to neighbourly relations, but some give IPAs, pale ales, session beers and so on a run for their money – does Jeremy Clarkson’s Hawkstone Lager (recently followed up by a cider) do the same? Chilling legend behind Jeremy Clarkson's Hawkstone Lager name". Gloucestershire Live. 3 December 2021 . Retrieved 26 December 2021. Woodruff, Leanne (10 January 2022). "Clarkson riles locals with new beer for Diddly Squat farm shop". Gloucestershire Gazette . Retrieved 18 January 2022.