According to the recently released Westons Cider Report 2022​, which has been compiled largely in conjunction with data experts CGA, Kantar Worldpanel and IRi, apple variants are leading the way for on-trade cider sales as they regain ground lost throughout the pandemic and move towards pre-pandemic levels. Announcement regarding the completion timing of the proposed acquisition of 100% of the shares of the Australian business of Anheuser-Busch InBev" " (PDF) . Retrieved 11 November 2023.

Kopparberg Mixed Fruits - 275 calories (500ml; 4.0 percent) - 46g of sugar (9.2g of sugar per 100ml). Winn, Christopher (1 September 2010). I Never Knew That About the English. Ebury Publishing. p.207. ISBN 978-1-4090-7805-0 . Retrieved 11 July 2012.CANADA: Strongbow enters Canadian market in Sleeman tie-up". just-drinks.com. 14 November 2001 . Retrieved 19 September 2016.

Westons said: “The year of the apple is upon us and it is premium and crafted apple ciders that will be the driving forces for growth in 2022, as on-trade outlets ready themselves for a continued rebalancing of value and volume sales, which will swing further in their favour over the next 12 months.”

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In the late 80s to early 90s Strongbow produced and marketed a double fermented cider "1080" – said to be its specific gravity. Flanagan, M. (23 September 2004). Clare, Richard fitz Gilbert de [called Strongbow], second earl of Pembroke [earl of Striguil] (c. 1130–1176), warrior. Oxford Dictionary of National Biography. Retrieved 28 May. 2018, from [2] Cider consumers are predominantly younger, visit pubs, bars and restaurants more frequently, and spend more on food and drink per month than the average British consumer so that is set to be the case still in 2022.

However, according to Lumina cider is less likely to be consumed with meals so operators could steal a march by making it more popular. You can go into virtually any pub today and there will be some fantastic pale ales or bitters on hand-pulls, Guinness on tap, two or three great lagers, at least one IPA and they’ll have a fantastic wine list plus a number of spirits but there might just be one cider on tap and maybe a fruit cider in the fridge. And that’s it, that’s the sole extent to what these people think cider is but it’s not their fault because they’ve been told that that’s all cider is.” Meanwhile, premiumisation continues to reign supreme and in 2021 share continued to move from mainstream to more premium brands (47.8% up from 44.4% in 2019). Trends matter according to Molson Coors’ Mark Bentley. He says: “There is a real opportunity for outlets to drive more cider sales over the summer months. The key for suppliers and operators alike is to stay close to the latest consumer trends and deliver innovations that consumers are going to love.” We’re predicting that 2022 will be the year of apple cider – and on-trade retailers should make sure premium and crafted apple propositions are given prominence on the bar to make the most of these thriving sub-categories.”Hall, James (27 January 2011). "Heineken plans to take Strongbow cider global". The Daily Telegraph. London. So, is this the cider for you? Well, that depends on what kind of cider you like. If you’re a traditional farm cider buff, this will be too sweet for you and you’d be better off with, say, Sheppy’s or Hogan’s. If on the other hand, you’re one of the many drinkers who’ve helped ensure a boom in fruity medium and sweet ciders, this one may be just what you’re looking for. It’s also less sweet than Kopparberg’s low-ABV offerings, which may suit those who prefer medium cider to sweet.

Previously Strongbow White was available in Australia, which had a much higher alcohol content (8.5%). It ceased production sometime after 2000.

Occasion is important – we’re seeing people return to the pub for celebratory occasions, for meeting friends/family they haven’t seen for some time, the premium experience becomes ever more important. The experience has to be better than at home to keep customers returning – so make it special.” Strongbow Sirrus (5%ABV), was launched in summer 2005 to compete with C&C's Magners Irish Cider. Sirrus was formulated as a 'smooth' cider designed to be poured over ice, and was only available in bottles; it has since been discontinued. Advertisements from 1998 to 2002 featured Johnny Vaughan and the "live to loaf" line. [37] The campaign focused on Vaughan's character, who was always finding new ways to get the most out of life with the minimum effort. [37] Vaughan was credited by Bulmers with giving credibility to the Strongbow brand among the key 18 to 24-year-old group. [37] Between 1998 and 2000 Strongbow sales rose by 30 per cent. [38] Thatchers says its Haze and Gold variants are leading the way and extolled the virtues of its 3 in 1 Fusion Font that features Dark Berry, Cloudy Lemon and Thatchers Blood Orange flavoured ciders. The Westons Cider Report 2022​ gives its predictions on the shape of things to come in 2022 and lists five things to expect.