The interface is separated into several sections, but apps is where the action is. The app selection is focused rather than bountiful; Netflix has pride of place on the top row and all the UK catch-up apps are covered (as Freeview Play), with Disney+ and Britbox available also. There’s VIDAA Free, which rounds up a selection of free content from the likes of Plex, Vevo, YouTube and Facebook Watch for more options.

Hisense has been making inroads in the UK market with its affordable and feature laden TVs over the past few years, and its latest range is its most ambitious set. With SDR content it fires on more cylinders. As is Hisense’s trademark, images are delivered with a strong sense of colour – primary colours have the look of children’s colouring book in how punchy they look. Complexions are warmly expressed (perhaps overcooked in some places) but it makes for an attention-grabbing image.

Percentage Luminance drop at 35 degree horizontal angle from the centre of the screen with 50% white output

Subtitle and audio description information spoken on the electronic programme guide more info panel The remote is a similar effort to previous and a slight improvement as it doesn’t attempt to cram as many buttons into a small space. Features Max light output HDR (high dynamic range) while displaying a live scene and white square taking up 60% of the screen (measured in Nits)

Max light output HDR (high dynamic range) while displaying small white square taking up 10% of the screen (measured in Nits) Disappointingly, there are fewer HDMI ports – three instead of four, but ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) are covered across all of them so you could plug a game console into any port and benefit from those features – though they are HDMI 2.0 ports, not 2.1 specified. eARC is supported on HDMI 2 for pass-through of lossless audio. As a big-screen fitting for sports and movies, it also starts at a slightly cheaper asking price than the U7QF model it replaces. But does the more affordable price suggest the A7G is a downgrade on what came before? Design The sound modes of this TV include Standard, Theater, Music, Speech, Late Night, Sports and Auto. As with the image, most people will probably choose either “Standard” or “Auto”. But if you’re having a movie night, you might want to switch to Theater because it enhances the surround sound effect to some extent. Still, we would recommend buying a separate soundbar to improve the sound. Connections

Percentage luminance drop at 20 degree vertical angle from the centre of the screen with 50% white output We’re now onto VIDAA U 5.0 and if there’s a difference between this version and previous one, then I’m not seeing it. That said, despite its plain appearance, there’s no argument about navigation and operation. The VIDAA interface is easy to use and there’s something to be said about an interface that settles for that level of simplicity. Hisense E7HQ is a great choice for those who want an affordable 4K QLED TV. You get a colorful, crisp image, although the HDR brightness could be better. And the design of the TV will be a nice addition to your room. It is a pity that the sound is not quite up to par, but this is easily solved by connecting a separate sound bar. Subtitles and audio description information displayed on electronic programme guide programme banner Let’s start with what’s good. The bezel is discreet enough to not intrude on the TV viewing experience, and the depth of the set is just 78mm without the stand, making it appreciatively slim in appearance.With its 20W speaker system, the A7G offers a soundstage that’s flat and not especially dynamic. Given its size, a decent soundbar is a must, but judged on its own merits it offers solid clarity with dialogue; a presentation that’s clear, crisp and pleasingly sharp but refrains from wondering into sibilant territory. Which leads me to the one egregious aspect of the A7G’s design. The stand is just too big. If you have an area (or whatever furniture you’re using) big enough to accommodate both the A7G and a soundbar – and you will want to partner this TV with a soundbar – then it’s fine. If you don’t, the stand causes some unnecessary faffing about to make space. Percentage luminance drop at 35 degree horizontal angle from the centre of the screen with 100% white output