We are committed to providing choice for different occasions and we don’t think people should have to miss out on the flavour or the experience when choosing an alcohol-free drink.”

Jessica Lace, head of Gordon’s Great Britain, said: “With the alcohol-free trend showing no signs of slowing down, we are delighted to offer a new alcohol-free alternative to Gordon’s Premium Pink Distilled Gin which allows consumers to enjoy the great flavours of Gordon’s but without any of the alcohol. Both of our testers are gin lovers who were both planning on doing Dry January until this taste test assignment came along, which they couldn't resist. If you’re looking for a sweeter profiled alcohol free gin this may be one for you, however, if you’re looking for other options, find yourself a new favourite in the post I wrote with over 20 non-alcoholic gin options! Moving on from flavour, it does land a solid and weighted mouthfeel. On mouthfeel alone, it is one of the better more viscous non-alcoholic spirits on the market. No, it’s not the most convincing gin taste in the world, but it does taste good, and has all the elements you’re looking for in a G&T. And because you’re pouring it from an iconic green bottle, mixing it with tonic and adding typical flourishes, the ritual of making a gin remains intact.Those watching their waistlines this January will be pleased to know that the alcohol free version contains just six calories per 50ml, meaning that the bulk of your calorie intake in this drink will come from the tonic water you use. Or explore our mixers to dilute a stronger alcohol to taste. From tonics to tomato juice, we have products to help you mix up your drinks. And if you want to gift some drinks to your friends and family, then take a look at our miniatures and gifting selection. And if you want to join them drinking your gift, then who can blame you? Remember to always drink alcohol in moderation, though.

Nose Both testers found Gordon's Alcohol Free 0.0% had a much stronger smell than Gordon's Special Dry London Gin, with sweet herby scents coming through with particular dominance. Gordon's goes hard on the latter, including a lot of that specific sort of lemoniness that keeps you thirsty and leaves a pleasant, sweet aftertaste. Paired with tonic (or lemonade, in fact) it’s a very nice drink, and one suggestible enough that you can get creative with your garnishes. I opted for some lemon peel and fresh basil leaves, which added a nice dimension to it, while blush orange and star anise (above) worked a treat, too. The launch is part of the brand’s innovation strategy and follows the release of new products including Gordon’s 0.0% and flavoured bottlings Tropical Passionfruit and Morello Cherry. The design is immediately recognisable as Gordon's, but there's little chance of mixing up the non-alcoholic version with its boozy counterpart. Taste Gordon’s, you will be unsurprised to know, claims to be the “World’s Favourite Gin”. Whether or not that’s true is up for debate, but it certainly is the world’s best-selling gin, which is a pretty stellar achievement when you take into account the fact that the spirit's popularity has been on the rise for nigh on a decade.As you can see the flavour profile of Gordon’s Alcohol-Free Gin is based upon the original. However, while the flavours are looking to marry up to the original drink, there is a rather unfortunate fundamental difference – that is the extreme level of sweetness in Gordon’s zero alcohol variant. Those looking to cut down on their alcohol intake will be pleased to discover that they can also significantly cut their calorie intake when drinking Gordon's Alcohol Free 0.0%.

While the Gordon’s Alcohol Free option was something that I was really rather excited to get into, particularly after trying the ready to drink options – which I thought owed their sweetness to the tonic. The first thing I’d like to praise Gordon’s for is the fact that its non-alcoholic gin is very clearly distinguishable from its boozy counterpart. After a December that can only be described as concerningly boozy, my taking part in Dry January has felt as much of a necessity as it has a choice. It’s also given me the ideal opportunity to write a Gordon’s Alcohol Free Gin review. However, the fact that around one in five drinkers (7.9 million people) in the UK planned to partake in Dry January this year — as well as a more general trend away from alcohol consumption, especially among younger folk — means that Gordon’s had to hop on the wagon sooner or later. Enter Gordon’s Alcohol Free…

When you taste it “neat” is when this is most evident. Of course, unless you’re reviewing the drink like me or are doing so out of pure curiosity, you’re unlikely to try the “gin” by itself. It’s certainly more pleasurable to drink unpaired with tonic than actual gin is; after all, there’s none of that wincing pungency that alcohol is responsible for. Although neither would call themselves a gin connoisseur, they're familiar with the sharp piney taste and lengthy finish of a classic Gordon's G&T.

However, unless you’re as ditzy as me, you probably don’t care a jot what the bottle looks like. It’s all about how it tastes, after all. So it really comes down to whether or not you think drinks like this offer significantly more sophistication than a typical soft drink. If you do, then this is the best value for money you’re going to get. Is Gordon's Alcohol Free gin healthier than regular gin? Per 50ml (a double shot), Gordon's London Dry Gin — the stuff you're most likely to buy on supermarket shelves — contains 104 calories. A can of regular tonic will probably take that up to around 170 calories, while a can of slimline will take it to around 120.

Gordon’s Alcohol Free Gin review: the verdict

Gin is often a drink of choice for those of us watching our waistlines thanks to its slightly lower number of calories per serving when compared with other alcoholic drinks. I’m also a big fan of the fact that it’s easy to distinguish between the non-alcoholic and alcoholic versions of Gordon’s famous green bottle. You’re not going to take this home by mistake thinking that it’s the real thing. Of course, if you do want an alcoholic drink then we have options as well. Our selection of fine wines can turn any night into one of luxury. Whereas our ciders will bring out memories of the summer in your tastebuds.