Returning Kinder lines include Kinder Surprise (which accounts for 33% of Kinder’s unit sales during Easter), Kinder Joy, Kinder Egg Hunt and Kinder Figures. Ferrero North America. Ferrero Voluntarily Recalls Kinder Happy Moments Chocolate Assortment and Kinder Mix Chocolate Treats Basket Because of Possible Health Risk. 7 Apr. 2022, https://www.prnewswire.com/news-releases/ferrero-voluntarily-recalls-kinder-happy-moments-chocolate-assortment-and-kinder-mix-chocolate-treats-basket-because-of-possible-health-risk-301520594.html. Also absent from the reposts was a company announcement from Ferrero that detailed special new Easter products for the U.S. that were unaffected by any recall. That announcement was made on the same day as one of the recall notices, perhaps showing just how isolated much of the recall was outside of the U.S. Inconsistencies We experienced our first ‘normal’ Easter in a couple of years in 2022 and retailers reported positive sales, which was amazing news for the sector. Some convenience stores even sold out of classic shell eggs.

With immediate effect, the entire production of Kinder Surprise, Kinder Mini Eggs, Kinder Surprise Maxi 100g, and Kinder Schokobons made in Arlon is being recalled. Ferrero UK’s Easter collection is available from January 2023 across grocery and convenience. It will be supported in-store across grocery and convenience with POS available to retailers, as well as digital and social media marketing activity taking place to raise awareness of the confectionery portfolio. Q. What is Ferrero planning for Easter this year? Can you share any details of new products? We have a lot of exciting and relevant licenses coming to Kinder next year that will give us that extra edge in-store, including licenses with Avatar, Miraculous, Justice League, Disney Princess, Frozen 2 and Spiderman.The key components of this recall, other than the names of the products affected and the fact that these products weren't recalled in the U.S., appeared to be the fact that only one plant was impacted and that it only "accounts for around 7% of total volumes of Kinder products manufactured globally on a yearly basis." These facts were absent from the misleading Facebook reposts.

On April 8, a notice was issued that showed the recall extended to several other products. However, importantly, these additional chocolates were not recalled in the U.S.: Jason Sutherland, UK & Ireland Sales Director at Ferrero UK, offers his insights and expectations for Easter 2023, including the challenges of operating within new HFSS rules. Q: How big is the sales opportunity at Easter? So… this just happened! ? y’all! Do. Not. Eat. These! We got the Ferrero Rocher Hazelnut Easter Eggs, and Maddy found these all through them. They were in EVERY egg! We looked it up and found a recall on them for traces of salmonella and maggots!! This recall is also for kinder eggs and all ferrero products. This recall was JUST posted so they are still in stores. I know it’s close to Easter time and these are some candy staples… so be careful!! Kinder Bueno is performing brilliantly as a brand, with all SKUs in growth and we’ve shown we can disrupt category norms and launch successful NPD into the category, such as when our Bueno advent calendar that hit the shops last year.

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Ferrero UK has unveiled its Easter 2023 range, featuring new launches from Thorntons and Ferrero Rocher alongside the return of popular lines.

Salmonella can be spread from person to person, so anyone affected should adhere to good hygiene practice such as washing hands thoroughly after using the bathroom and avoiding handling food for others where possible, if you have symptoms.”First, the reposts about Ferrero's Kinder chocolate recall and Ferrero Collection Hazelnut Crispy Eggs mentioned maggots, which led to searches on Google for worms as well. However, as previously mentioned, neither of the two company recall notices said anything about maggots or worms. They only mentioned salmonella. This part of the rumor may have stemmed from users seeing old news articles about misleading and unfounded videos that claimed to show maggots and worms in Ferrero Rocher chocolates.

Ferrero USA Announces 2022 Easter Offerings. 8 Apr. 2022, https://www.ferreronorthamerica.com/fc-4985/ferrero-usa-announces-2022-easter-offerings. Easter is of course a great time to celebrate with your favourite chocolate. Compared to Christmas, shoppers are usually more likely to make a dedicated trip for chocolate at Easter, showcasing the size of the opportunity for confectionery. The ONS reported a jump in retail sales in April 2022, supported by food and drink spending in the lead up to the Easter weekend. This showed that consumers still wanted to spend for a special occasion, especially when it came to treating. Ferrero Provides Update on Recall of Selected Kinder Batches and Collaboration with Authorities. 7 Apr. 2022, https://www.prnewswire.com/news-releases/ferrero-provides-update-on-recall-of-selected-kinder-batches-and-collaboration-with-authorities-301519979.html.

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Finally, taking into account the aforementioned information provided by a Ferrero company spokesperson, we concluded that the viral reposts on Facebook were misleading, to say the least. People will still want to share gifts as well, so we’ve introduced the 90g Thorntons white chocolate bunny to offer an iconic brand at a lower price point. Q: How can independent retailers make the most of Easter? For smaller locations, which could be exempt from HFSS regulations, it presents a big opportunity. With supermarkets and bigger convenience stores unable to showcase confectionery in the same way at the front of store, smaller shops can become a hub for treats – and provides them with the opportunity to merchandise their store in the most effective way to increase sales. Chocolate is massive at Easter so making a powerful Easter display can offer a vital boost. Levi Boorer, customer development director at Ferrero, comments: “Easter is a great time to celebrate with your favourite chocolate confectionery. Compared to Christmas, shoppers were more likely to make a dedicated trip for chocolate at Easter 2021 (21% vs 9% at Christmas) [1], showcasing the size of the opportunity for confectionery as we fast approach the occasion.