The Pill 2 was replaced by the Pill+, which was introduced in late 2015 and was discontinued in early 2021. While MOG indicated that it would continue to operate independently with no immediate change in service, [69] Beats subsequently announced a new subscription-based online music service, known as Beats Music, which launched in January 2014. In comparison to its competitors, such as Spotify and Google Play Music, the service emphasizes recommendations by music professionals alongside algorithmic recommendations. [23] [71] MOG was shut down on May 31, 2014, and existing users were directed to Beats Music. [72] Beats Music was in turn replaced by Apple Music in June 2015; the service also incorporated a Beats-branded online radio station, called "Beats 1", but the name was later changed to " Apple Music 1". [37] [38] Dolby Atmos Support [ edit ] Sakr, Sharif. "HTC Sensation XE with Beats Audio review". Engadget. AOL. Archived from the original on February 22, 2015 . Retrieved January 7, 2015.

Evans, Joel. "Review: Beats by Dr. Dre headphones". Geek.com. Archived from the original on April 28, 2012 . Retrieved May 23, 2012. The Pill 2 had a number of accessories available, including a bike mount and a speaker stand - the "Dude" - shaped like a small wide-mouthed person.a b "Beats By Dre Debuts First Post-Monster Cable Products". Billboard. Archived from the original on September 5, 2013 . Retrieved August 27, 2013. footnote1While using included USB-C cable with a compatible USB-enabled source device. Requires compatible lossless content from supported apps/services. Not all content is available in lossless format. Ilchi, Layla (2023-06-20). "Beats Taps A-Cold-Wall's Samuel Ross as Principal Design Consultant". WWD . Retrieved 2023-06-24.

Dr Dre's Beats to pull plug on HTC in favour of new business partner". The Guardian. August 19, 2013. Archived from the original on August 21, 2013 . Retrieved August 27, 2013. On January 21, 2014, the company launched Beats Music, a subscription-based online music streaming service. [23] Prior to the launch of the service, Beats stated that it intends to provide a different type of streaming experience to what was available on the market at the time. Additionally, the service would only be available to consumers in the U.S. at inception. [24] Subsidiary of Apple Inc. (2014–present) [ edit ] Beats was established in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. [ citation needed] Iovine perceived two key problems in the music industry: the impact of piracy on music sales and the substandard audio quality provided by Apple's plastic earbuds. Iovine recalled that Dre said to him: "Man, it's one thing that people steal my music. It's another thing to destroy the feeling of what I've worked on." Iovine sought the opinions of musicians with "great taste", such as M.I.A., Pharrell Williams, will.i.am, and Gwen Stefani during the early developmental stage. [5] Beats initially partnered with inventor Noel Lee and his company Monster Cable, an audio and video component manufacturer based in Brisbane, California, to manufacture and develop the first Beats-branded products, and debuted its first product, Beats by Dr. Dre Studio headphones, on July 25, 2008. This section needs additional citations for verification. Please help improve this article by adding citations to reliable sourcesin this section. Unsourced material may be challenged and removed. ( September 2020) ( Learn how and when to remove this template message) Following its acquisition of a stake in the company, most new HTC smartphones began to be released with Beats Audio software, beginning with the HTC Sensation XE/XL with Beats Audio in September 2011. [62] The software was to be included in most new HTC devices, such as the One series. [63] [64] The Sensation XE and Rezound were also bundled with Beats by Dre earbuds, but HTC abandoned the practice on future devices. An HTC product executive claimed that despite the prominence of the Beats brand, "an accessory like the headphone doesn't factor in when someone is buying a smartphone". [65] Car audio [ edit ]

Apple has removed all Bose products from its store". The Verge. October 17, 2014. Archived from the original on October 18, 2014 . Retrieved October 17, 2014.

Jarvey, Natalie (November 6, 2013). "Beats Electronics Names COO". Los Angeles Business Journal. Archived from the original on May 3, 2014 . Retrieved November 8, 2013.I didn't have manufacturing experience, but I had experience of building something from scratch… Every time we put out an album, it was basically like building a new business--a unique cast of characters, unique challenges and opportunities, and trying to figure out a unique path to market. [12] About us section". beatsbydre.com. Archived from the original on 27 December 2013 . Retrieved 26 December 2013.