The exact recipe of the concoction has been kept a family secret and has not changed in the past 115 years, the makers claim. A large part of our country's religious clerics followed Pakistani ads. From those Hujurs, it came to our grandparents, who then passed it down to our parents and us," he theorised. Abdul Majeed’s eldest son chose to remain in India, while his younger brother traveled to Karachi to start a new Rooh Afza plant where he started producing Rooh Afza in a two-room rented house. A few decades later, Abdul Majeed decided to turn this medicament into a drink. The reception to the first batch ever made of Rooh Afza was an indicator of its future.

The magic of Rooh Afza worked and in no time, Hamdard Pakistan became very successful. Meanwhile, Hakim Mohammad Said had expanded the company's reach to East Pakistan, opening sales centres in Chattogram and Dhaka. Finally, with the emergence of Bangladesh in 1971, Hamdard Bangladesh came into being.

Discovery of Rooh Afza

Rose or gulab: It’s another main ingredient after sugar that gives the drink it’s distinctive rose flavor. In a statement released on Thursday, Hamdard Laboratories India said it is facing a shortage of key ingredients required to make Rooh Afza. Hamdard gives century-old Rooh Afza a facelift". Hindustan Times. 28 June 2010 . Retrieved 26 April 2020.

There are studies that show that sodium benzoate can cause DNA damage, generate oxidative stress, and have an adverse effect on the liver and kidneys [1].Remember that sugar-free Rooh Afza still contains notable calories and may not provide the same energy level as the regular version. I drank Rooh Afza with sparkling water, and one day, I wondered – what if we created a carbonated version,” he says. And so, Rooh Afza Go, a fizzy drink in a can, was launched in 2019. Qureshi did not expect it to be profitable competing in a carbonated drinks market dominated by global giants at a price point prohibitive to many. “This was something new, something that got affluent consumers curious,” Qureshi explained. He wanted to get a conversation, a viral moment, going. Fruit juices: To add flavor and sweetness, a variety of fruit juices, such as pineapple juice, orange juice, and lemon juice, are used. Herbs: European white lily (Nymphaea alba), lotus (Nelumbo), purslane/tukhm-e-khurfa (Portulaca oleracea seeds), Blue star water lily ( Nymphaea nouchali), chicory (Vitis vinifera), borage and coriander.