Dee Madigan, creative director of Campaign Edge, talked of the risk: " There's a real risk to some of that organic stuffbecause if the movie had been a bomb or people hated the marketing, people could use those assets to create bad memes...you lose control of the brand a bit." From television commercials to print advertisements, Barbie ®'s creators consistently emphasized the allure of her dream-like world, which resonated with children's fantasies. This has led to discussions about the influence of media, including toys like Barbie ®, on individuals' self-perception and self-worth. The new live-action film about the iconic doll, starring Margot Robbie and directed by Greta Gerwig, has leant right into Barbie's association with the colour, its set designers working with a palette of 100 different shades, and apparently contributing to a global shortage of pink paint. The movie's all-conquering marketing campaign has left a sea of pink wherever it goes, from billboards, buses and the cast's (pink) carpet outfits to a real-life Barbie Dreamhouse on Airbnb, more than 100 brand tie-ins and a Google takeover. As she runs from Mattel ® trying to escape, I couldn't help thinking, " Why on earth is the CEO wearing a pink tie?".

To celebrate the release of the live action Barbie film, our fine jewellery and diamond experts recently created a collection of jewellery, titled ‘The Barbie Collection’. The marketing of the Barbie movie, in my opinion, was so incredibly successful because it was tactile. This is what I can't get over. The power of a color and how it can bring people together or tear them apart.

I've seen some of the biggest action movies in Hollywood get made - thanks to my Dad working with John Woo in the 1990s and early 2000s. Seeing the storyboards, budgeting, producing...actually making the movie happen. According to Statistica, Barbie ® sales were stable at 1.275 billion in 2012, dipping slowly to 905.9 million in 2015 and steadily rising again to 1.679 billion in 2021. How could this possibly be true? A brand that Aqua perfectly describes as "life is plastic - it's fantastic" makes women, once girls who owned the dolls, feel empowered? Barbie ®'s marketing campaign stands as a testament to the power of color psychology and its ability to shape perceptions, influence emotions and create cultural phenomena. And it proves that color is key to creativity, connection, conversion and a lasting emotional memory.

As Ken tries to say goodnight, the lighting turns blue as she turns him down once again from the romance he so desperately wants. The production design is truly incredible - and insane attention to detail was given to make this a surreal and thrilling adventure for both kids and adults.This is why I was so excited to study this phenomenon. It's not just a brand. It's not just a movie. It's not just a cultural phenomenon. But it IS all tied together due to color. One color: pink. The toy she was invented from was actually a gag gift for men! Mattel ® bought the rights to her and renamed her. Can you remember a time when you knew instantly what movie was coming out just by one color on a poster? Me neither.

Having seen some detailed explanations of the production design, even the "white" in scenes was technically the lightest tint of pink, causing a worldwide shortage of pink paint to support the production design. In response to Barbie ®, paint creator Stewart Semple created “the Barbiest pink.” Called “Pinkie,” anyone can buy the paint color — as long as they make it clear they are not employed by Mattel ®. First of all, I don't think I've ever walked into a movie theatre knowing which people were seeing a film just because of the color they were wearing.And we're including our mothers, daughters, aunts, nieces, and friends...our fathers, brothers, nephews, and sons might love it too, so we bring them in as well. Then a filter came out where anyone could be on the Barbie movie poster. Celebrities worldwide jumped in on the craze - generating photos of themselves as "Barbies" for the world to see. It wasn't always the way. As Kassia St Clair, a cultural historian and author of The Secret Lives of Colour, notes, the girl-pink/boy-blue divide didn't set in until the mid-20th Century. An 1893 article on baby clothes in The New York Times stated that you should "always give pink to a boy and blue to a girl." Pink was seen as the stronger colour – a relative of the passionate, aggressive red, while blue was the signature hue of the Virgin Mary. "My father was born in 1925, he's a military man and yet pink is his favourite colour and he doesn't see anything peculiar about that," St Clair tells BBC Culture. "But for me, growing up as a child of the 80s and 90s, of course, pink was very much a feminine colour, and I had it shoved down my throat. So for a long time, I completely avoided pink. I was fed up with it. I had a very complicated relationship with it." Despite her unrealistic dimensions, every single woman remembers Barbie. We remember playing with her in our homes, taking her everywhere we went, and playing dress up. It led us to try on our mom's heels, put makeup on and wear beautiful dresses. In a lot of ways, it was a key staple of girls thinking of themselves as women.