Taste: A gentle, polite arrival with some subtle fruits. Apple, especially. Pear too. Subtle citrus. Then comes toffee before things turn oaky mid-palate. Fresh oak with gentle spice. Dried apples and cinnamon. Bran flakes with Hazelnut. Citrus oak finish. Whiskybase B.V. is the Dutch private limited liability company, having its statutory seat in Rotterdam, The Netherlands and its office at Zwaanshals 530, 3035 KS Rotterdam, The Netherlands. Whiskybase B.V. is registered with the Dutch Chamber of Commerce under no. 52072819.

We didn’t want to make an ad that was against compliance. And we didn’t just want to make an ad,” Gledstone says. “We could have second-guessed [the regulators] but that might have compromised it. And we didn’t want to be hedging bets on the shoot, with safe bits and non-safe bits, because that takes up a lot of time on set and effort to film and edit.” The TV campaign was directed by John Riche through Untold Studios and filmed in the quiet mountain village of Govedartsi in Bulgaria. Instead of using CGI footage, Mr. President opted to work with specially crafted puppets, with the action led by puppeteer expert Alexander Berchert. The animals were created by British model maker Jonathan Saville.

Dewar was meticulous. He spoke with many storytellers, often recording several different versions of the same story before combining them to make the most complete, definitive version. Then he would carefully write it all out in Gaelic. Through his years of travelling, he amassed an incredible wealth of material; around a million and a quarter words spread throughout ten volumes. Mr. President has carefully chosen the best mascot for this campaign. Further, no one can truly depict the real power of ‘the Woodsman whiskey’ than these dedicated beavers. You are responsible for all activities through your account. You are responsible for the accuracy of the information you provide to us in relation to your account, and for updating it where necessary. You are not allowed to create multiple accounts. We may terminate or temporarily suspend your account to protect you, ourselves or our partners from (suspected) identity theft or other (suspected) fraudulent (e.g. false, misleading, deceptive) activity. You have the obligation to keep your login credentials confidential. You shall not authorize any others to use or access your account.

Unless mandatory applicable law provides otherwise, your use of and membership to the Service are exclusively governed by Dutch law. We shall first try to settle any dispute over a dram of whisky. Disputes that cannot be settled over multiple drams of whisky shall be solely submitted to the court of Amsterdam, The Netherlands unless mandatory applicable law provides otherwise.We wanted the work to be the best it could be and the way we could do that was by having everything approved at each stage.” The ad follows a group of long-toothed beavers in their natural habitat as they roll their sleeves up and get to work, chopping down trees, gnawing on bark, carrying planks and hammering nails.

Anticipating that their creative ideas might fall foul of alcohol ad regulations that prevent brands from appealing to children, Mr President shared storyboards with the ASA, Clearcast and drinks industry lobbyists the Portman Group throughout. Our Service is an online platform which provides Members with information (e.g. bottle facts, market-indices, market values and prices) on (mostly) whisky and allows Members to add information to the platform. We do not sell, nor does the Service provide any option to buy, any alcoholic products. As an adult, John Dewar found employment as a Woodsman and a Sawyer. At one stage he was on the payroll of the Duke of Argyll’s Rosneath Estate, making, among other things, fence posts. His life changed drastically in 1859, when word reached him that J.F. Campbell of Islay was willing to pay money for good folk tales. The spend on media won’t be as big as some competitors but they want to make him as famous as possible. So we’ve got fewer, but better and bigger spots for him to go out on TV, and he’s going to have a big presence on digital.

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If any provision of these Terms is held invalid, the remainder of the Terms shall continue in full force and effect. Thoughts: At least to begin with, the nose promises more than the palate can deliver. However, given time and a little splash of water, the dram opened up and improved. Some tinned pineapple started to come through and the mouthfeel seemed to loosen up. Where the whisky previously felt tense and restrained it now felt relaxed and flowed over the tongue. Water took it from disappointing to gently satisfying. A decent, if unspectacular, dram.

The campaign debuts tonight with a series of key TV slots against Taskmaster and Married at First Sight Australia on Channel 4, and with a spot against the pilot episode of Sky’s Lily Allen vehicle Dreamland. Other media slots around key Sky and C4 properties are planned. The Service has been prepared by us solely for information purposes to Members and the Service is based on information we consider reliable and we obtain the contents of the Service from a number of different third party sources (including Contributions), but we do not endorse, support, represent, warrant or guarantee the completeness, truthfulness, accuracy, or reliability of the Services and any information therein. In the advertisement, some were tearing down wood with an axe. While others were hammering nails in a wooden barrel. Also, the Woodman ad tells how hard-earned reward these beavers will get in the form of ‘the Woodsman Whiskey’ bottle, which inturns is ‘well-earned.’ Later, one can appreciate these painstaking beavers enjoying rewarding hot and bubbly tub baths. The beaver leader then raises a well-earned glass of The Woodsman Whisky as the other beavers enjoy a rewarding soak in the bubbles. Not to worry. As a lover of Folk Tales and Celtic Mythology, I figured that their simply had to be something in the Gaelic traditions that related to a Woodsman of some sort. What I found instead was the story of a storyteller. A storyteller who was also a Woodsman.Each and every Member must be of legal drinking age in its country of residence to be allowed to use the Service. If no such law exists in a Member’s country of residence, the Member has to be over 21 years old to use the Service. We have the right to ask you to provide proof of your age and/or to provide further identification to prevent underage usage and/or for any other legal or legitimate purpose. By using the Service, and by creating an account you represent, warrant and confirm that you are of legal age.