Its products have less sugar and fewer calories than competitive brands such as Gatorade and LiquidIV while providing the same or higher levels of electrolyte replacement. Who is James Mayo? SOS contains very small amounts of maltodextrin. It is used as a transporter for our natural colors and some other ingredients to help those molecules bind. SOS contains microscopic amounts of corn-derived maltodextrin – and since we understand that for some, microscopic ingredients (gluten) can cause terrible effects, we only use corn-derived maltodextrin because it is safe for celiacs (and other GI issues), and is considered gluten free. If SOS did contain wheat-derived maltodextrin, our ingredients label would include “wheat” and we could not claim gluten free. Below are links to independent articles indicating corn-derived maltodextrin as safe for celiacs:

SOS is part of the Informed Sport and Informed Choice program and as such our manufacturing process and ingredients have been analysed and are frequently audited to ensure that SOS is safe for any athlete that gets tested by WADA as part of their sport. Is SOS approved by NSF?LM: Lots of brands are moving to sustainable production methods. Can you tell us more about what steps SOS Hydration is taking to do its bit? James Mayo: All three, as well as a daily drink. Think of SOS as the foundations to your day. If you start hydrated, you will not suffer from cognitive or physical decline (up to 25% can be lost from dehydration). If the workout will last less than an hour, drink SOS before the workout. If it’s longer or it’s a super-hot day like here in Arizona, then drink before and during with some after. An ORS is an Oral Rehydration Solution. A solution can be considered an ORS when it complies with the World Health Organization specification. These solutions are made by mixing the perfect amount of electrolytes and glucose, which can help the body absorb up to ten times as much water. This form of therapy was first discovered more that 50 years ago to treat patients with Cholera. The benefits of ORS use for an active lifestyle have become apparent more recently. SOS has taken this science and developed it for people with active lifestyles. When should I drink SOS?

Yes, SOS can be compared to an IV drip for combating mild to moderate dehydration. After more that 50 years of research, Oral Rehydration Solutions have proven to be as fast and effective as an IV drip, but safer and cheaper. With SOS, you can prevent complications like infections, avoid the painful IV procedure, and save a lot of money. Severe dehydration should be treated with an IV drip by professional medical staff. CAN DIABETICS USE SOS? The company was founded by James Mayo, Thomas Mayo & Blanca Lizaola-Mayo on 24th January 2013 and is headquartered in Longmont, CO. When Will SOS Hydration IPO?

Financial Overview

Diabetic people with active lifestyles can drink SOS to prevent and combat mild to moderate dehydration. SOS contains two types of sugars: sucrose and dextrose. Sucrose is a medium glycemic index sugar. It is a disaccharide (formed by two molecules of sugar). Once it arrives to the small intestines, sucrose splits into one molecule of glucose and one molecule of fructose. After drinking SOS, you will get a small glucose peak, which provides energy and water absorption enhancement. Dextrose is a simple sugar with a high GI index. HOW DO I KNOW IF I AM DEHYDRATED? Maxim Group LLC is the sole book-running manager on the IPO. Maxim Group is a leading investment banking, securities and investment management firm. Diabetic people with active lifestyles can drink SOS to prevent and combat mild to moderate dehydration. SOS contains two types of sugars: sucrose and dextrose. Sucrose is a medium glycemic index sugar. It is a disaccharide (formed by two molecules of sugar). Once it arrives to the small intestines, sucrose splits into one molecule of glucose and one molecule of fructose. After drinking SOS, you will get a small glucose peak, which provides energy and water absorption enhancement. Dextrose is a simple sugar with a high GI index. How do I know if I am dehydrated? SOS Hydration helps you to reach peak physical and mental performance while you swim, ride or run. It can even help you recover from jet lag, illnesses and the dreaded hangover. Compared to tablets, SOS has about two to three times the electrolytes, and a tablet takes almost as long as I could run a mile to dissolve. Plus, if it is fizzing in your cup, what’s it doing in your gut?

SOS doesn’t need NSF approval. SOS is a food product and is in the same category as Gatorade and Powerade neither of which need NSF approval. What do I mix SOS with?

James Mayo: SOS is an advanced oral rehydration solution (ORS). In independent 3rd party testing, SOS ranked as the drink with the lowest osmolarity – speed of absorption – by a minimum of 50%. Yes, SOS can be compared to an IV drip for combating mild to moderate dehydration. After more that 50 years of research, Oral Rehydration Solutions have proven to be as fast and effective as an IV drip, but safer and cheaper. With SOS, you can prevent complications like infections, avoid the painful IV procedure, and save a lot of money. Severe dehydration should be treated with an IV drip by professional medical staff. Can diabetics use SOS? SOS Hydration’s offerings come in an array of flavors, including watermelon, coconut, citrus, mango and berry. It also sells children’s versions branded with popular characters such as Paw Patrol in the UK. James Mayo: Sports teams and independent research. Initially, I was the guinea pig to get the formula how we wanted it.

It’s different to the majority of electrolyte products in that it’s low in calories and low in sugar, at only 25 calories per sachet. SOS Hydration is one of the newest electrolytes to land. This medically developed electrolyte powder is designed to help you avoid dehydration once and for all. Impressively, it claims to be “as effective as an IV drip” but in drinkable form. What’s more, it allows your body to absorb 3x more water than drinking water alone. SOS has been used efficiently by SOS’ers with Coeliac Disease. What are the SOS ingredients and nutritional information? Management intends to use proceeds from the SOS Hydration IPO to increase its financial flexibility in the following ways:

The company provides various financial services, including investment banking, equity research, private wealth management, structured products, global institutional equity, fixed-income and derivative sales & trading to various corporate clients, institutional investors, and high net worth individuals. Use of Proceeds Too much water can be bad for you, as it will dilute the sodium from your blood, decreasing the body's osmolarity. Because water always follows salt, the water will move inside the cells to where the higher sodium concentration is. This concept is known as "water intoxication." SOS is proper hydration: water+sodium+glucose. Fast rehydration, osmotic balance, energy source. WHY IS HYDRATION SO IMPORTANT? Hydration is necessary for survival. Water is the most important element in humans, as a full 60% of our body is water. This vital liquid is involved in every metabolic process of our body. We can only live one week without it. Losing just 2% of your body weight through dehydration can affect athletic performance by more than 20%. That’s the difference between a good day and a bad one! Using SOS can help you keep performing at your peak. What causes me to get dehydrated during the day?