He long started developing his marketing skill when he was much younger as he would collect junk mails, used radio and television ads, seizing every business opportunity just to get as far as possible knowledge and understanding from the marketing world. He pumps more wealth building information and insight into one book than most others will in 10 books!

To do that, you’ll need to figure out how to break down as many of your potential customers’ false beliefs as possible. To use a weight-loss example, say you think that one of your potential customers’ false beliefs might be, “If I try to lose weight, I’m going to be miserable.” Now that you’ve identified that potential false belief, imagine what experience they might have had that caused them to develop it in the first place. For instance, maybe it’s that they tried to lose weight last year by cutting carbs and ended up miserable. THE WALL: what was the problem you hit within your current opportunity that start you on this new Journey?

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After you’ve completed your masterclass and have some results that prove what you can do for people, it’s finally time to start selling things and making money – which is what we’ll get started with in the next section.

Once you’ve chosen your niche, it’s time to become a charismatic leader who can sell your product. The key here is to maintain absolute certainty about what you’re offering. This can take time, but one of the ways you can build up certainty is by publishing your messages daily through podcasts, Facebook, blogging, Snapchat, or whichever platform you prefer.Russell Brunson teaches internet marketing in such a way that anyone can do it. He taught me that you need three things: a colorful character, a cause, and to transform people. Webinars as Russel teaches them really transformed my business.”

In the six weeks following the first webinar I did based on the principles Russell Teaches in Expert Secrets, I sold more than I had the previous year.” Something happens to show the path to follow. Describe the breakthrough. The epiphany that changed perception. Explain the idea. The Frustrated” also use the product they bought, but they hate it. They’re actively seeking a better product that can fit their desires. Switching a Frustrated person to a new product requires finding them, gaining their trust, and giving them a small amount of educationEx: The big corporations out there want you to think you can't do it and will be dependent on the system. I'm here to tell you they're wrong. They have their own reasons for wanting you to think that but it's not true. Making them feel: add feelings and emotions. Your customer needs to be in the same state that you were in when you received your aha moment Brunson describes how to utilize ‘The Big Domino,’ a major draw, to bring leads to an epiphany and, ultimately, a conversion biased toward your cause. Although Russell covered the Attractive Character concept in DotCom Secrets, the Expert Secrets book also explains it.