It Cosmetics is best known for its full coverage foundations but the company also sells skincare products. Here’s a closer look at the IT Cosmetics product line. Bye Bye Foundation is marketed by a company called IT Cosmetics. The brand was co-founded by Jamie Kern Lima, a former news anchor who suffers from rosacea and hyperpigmentation issues. According to Ms. Lima, one of the biggest challenges she faced as a newswoman was all the time she had to spend doing make-up, to cover all of her skin imperfections before tapings.

IT Cosmetics is a relatively new brand that sells a full range of skincare products as well as makeup. The products were created with plastic surgeons and dermatologists. The skincare line includes IT Cosmetics moisturizers, primers, eye creams and serums. The makeup collection is more comprehensive, including foundation, bronzer, concealer and powder. For eyes, there is eyeshadow and eyeliner, as well as a full range of lip and brow products as well as IT Cosmetics brushes. Discover the beauty brand everyone is talking about with {IT Cosmetics} at Cult Beauty. Pairing kind-to-skin active ingredients with formulas that serve up beautifully flawless complexions, IT Cosmetics is a brand designed to give you maximum confidence every day. Founded by the ex-TV anchor, Jamie Kern Lima, IT Cosmetics was created to offer lightweight butfull-coverage make up that’s as good for your skin as it looks. Infused with dermatologist-developed skin care, the make up range includes {foundations} and {CC creams} that work to combat your skin concerns while giving you instantly perfect skin that restores your confidence and lets you shine.

Skincare and makeup brands are often born out of necessity, or by accident. In the case of IT cosmetics founder Jamie Kern Lima, her story is firmly in the necessity camp. This former television anchor was often at work at midnight to prep for the morning news, and she needed a foundation that would be long lasting and cover up her rosacea- all under the harsh glare of studio lights and unforgiving HD television. Lima felt she couldn’t find a product that suited her needs, so she decided to create her own makeup. The result was Innovative Technology Cosmetics. A turning point for Lima was when she appeared on QVC in 2010 to demonstrate Bye Bye Under Eye, a concealer that some users also applied as a foundation. It covered so well that it could even cover tattoos. The product sold out in minutes. You’ll find the Bye Bye range, including {Bye Bye Under Eye Concealer} and {Bye Bye Pores Pressed Powder} that are designed to smooth and perfect pores and imperfections while also including antioxidants and collagen to work with your skin for smoothness, elasticity and a brighter, more vibrant complexion. And don’t forget the IT Cosmetics {brushes}, designed to help you apply your make up in the smoothest, most natural way possible. IT Cosmetics Confidence in a Cleanser Skin-Transforming Hydrating Cleansing Serum is a combination of a cleanser and a serum in one product. It is a one-step skin care solution that is said to gently cleanse and moisturize while leaving your skin feeling soft, refreshed and perfectly balanced. There are several gentle cleansing agents in this product, including disodium cocoamphodiacetate, PEG-7 glyceryl cocoate, cocamidopropyl betaine, and coco-glucoside. These ingredients work by attracting and suspending oil, dirt, and other impurities that have accumulated on the skin and allowing them to be washed away.

Introducing It Cosmetics: solutions that are not only complexion-enhancing but problem-solving, too. The American brand was founded in 2008 by Jamie Kern Lima, a news anchor who found herself frustrated with common beauty concerns such as sparse brows and sensitive skin. Unable to source effective products on the market, she decided to make her own, and so IT Cosmetics was born. IT Cosmetics is owned by L’Oréal, and L’Oréal, says it “does not test any of its products or any of its ingredients on animals and has been at the forefront of alternative methods for over 30 years.” Where Can I Buy IT Cosmetics Products? Vitamin C also helps fade dark spots, evens out skin tone, and increases radiance. As if that wasn’t enough, research suggests that when vitamin C is applied to the skin, it significantly reverses aging-related structural changes by influencing collagen and elastin synthesis.

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The only downside? Retinol can often lead to side effects like skin dryness, peeling, and irritation. While collagen is necessary for maintaining youthful-looking skin, the collagen protein is too large to absorb into the skin topically. That’s why applying skin care products that contain collagen won’t provide the anti-aging benefits you’re looking for. Here’s a closer look at the active ingredients commonly used in the IT Cosmetics skincare products. Vitamin C, peptides, and retinol make up the core ingredients for the IT Cosmetics skincare line. These ingredients should all be part of your skincare routine. When deciding if a product is right for you, it’s important to keep in mind that everyone’s skin may react differently to the same product, so a little trial and error is always needed. That said, IT Cosmetics certainly has its fair share of devoted followers. According to the company, its Confidence in a Cream Moisturizer is the number one anti-aging facial moisturizer in the US based on NPD units for 2018, and Your Skin But Better CC+ Cream with SPF 50 was also the top CC cream from 2016-2018. IT Cosmetics has over 150 beauty industry awards, along with press mentions in magazines including Allure, New Beauty, People, Marie Claire, Shape and more. Bye Bye Pores Pressed – This finishing powder comes in just one shade and is designed to blur the appearance of pores and imperfections with Bye Bye Pores Optical Blurring Technology. It is also available as a bronzer.