When your hair is brassy, or when the term ‘brassiness’ is used, it basically refers to the unwanted warm tones that can show up in lighter hair tones, making your hair look at best unnatural and at worst unhealthy.

As someone who dyes their hair platinum blonde, I know the struggle of that expense, and trying to maintain the colour it was when Ieaving the salon. Blonde hair can turn yellow with time for two reasons. The first is salon-applied toner rinsing out over time to reveal a yellow undertone. The second is the hair shaft absorbing minerals and chemicals from the environment, which can cause yellowness. Chlorine from swimming pools and even sunlight can be major culprits for introducing yellow tones to blonde hair. This is particularly true of bleached hair, which is more porous. The violet tones in purple shampoo counteract any brassy tones in the hair, giving a more silvery finish that appears brighter and more vibrant.Spending hundreds of pounds to get the blonde I want though is not ideal. This is where purple shampoo comes in. Instead of booking a hair appointment every eight weeks, sometimes six, I can lengthen the time between the trips by using a good, quality purple shampoo that works just as well as a toner in the hairdressers.

Unfortunately, the colour fading is an unavoidable evil, but purple shampoo is a great way to keep your blonde hair looking salon fresh for longer. It works by depositing violet tones that neutralise brass for brighter tresses without the need for bleach. Purple shampoo washes in and rinses out just like any other shampoo, making it suitable for use on all hair types and textures. Redken’s Color Extend treatment shampoo is enriched with a deep violet pigment that’s extremely effective at cooling warm undertones and counteracting yellow tones. As well as working wonders to clean up dull blonde shades, the hydrating shampoo uses a Triple Acid Protein complex to strengthen the hair cuticle and nourish each strand. These fortifying proteins hydrate and protect each strand to prevent the damage that’s a common side effect of bleaching and toning hair. This is a strong colour-correcting shampoo, so we recommend wearing gloves while massaging it into hair to prevent staining on the hands. You’ll only need to leave it in the hair for a few minutes. For an extra blonde-boosting benefit, follow with the conditioner and conditioning treatment mask in the same range. According to hair experts, purple shampoos work by counteracting the yellow and warm tones that can appear in blonde hair. It tones blonde hair as it contains crushed violet pigments that neutralise brassy and yellow tones.I've used Fudge before in the past and left it on for just that little too long and it tinted my hair purple in places, a good look if it's at the ends of your hair but not half-way up your head. I leave it on my hair for around two to three minutes. I fully coat my hair with the shampoo from root to tip and then wash of like normal. I then use a normal shampoo and conditioner to give my hair a good wash afterwards. You better believe it! We’ve just expanded the iconic Fudge Clean Blonde range to include a n everyday purple shampoo and conditioner that gradually tone the hair to keep blonde shades vibrant and healthy. With each use, hair feels healthier and brassy tones are kept at bay. Trust us, when you try it, you’ll wonder how you ever lived without it! The daily solution: The Everyday Clean Blonde s hampoo and conditioner offer a milder toning effect than their sister products. T hey work together to gradually tone the hair and provide subtle results, preventing pesky yellow tones from ruining your icy blonde look. For best results, apply every time you wash your hair.

If you’re a keen swimmer, use a hair protector to keep chlorine from stripping your hair colour and turning it yellow or even green, and rinse hair immediately after swimming. The Everyday Clean Blonde shampoo has a milder toning effect than the ori ginal Fudge Clean Blonde Damage Rewind s hampoo . While the first can be applied every time you wash your hair, the second should only be used once a week.

Got brass? Say goodbye to unwanted yellow tones and keep your blonde hair looking salon fresh with the best purple shampoos

There's nothing I hate more than yellow, brassy tones that blonde hair can turn to if left and not managed right. I'm often told it's all in my head (no pun intended) when I say I can see yellow in my hair (I can), but nevertheless I'm someone who wants to keep that colour a pure, white blonde for as long as possible. Thanks to its milder toning effect and hair-repairing formula, our Everyday Clean Blonde shampoo is perfect for those who want to maintain th eir gorgeous salon colour without over toning . Offering subtle results, this everyday purple shampoo keeps brassy tones at bay, while strengthening and protecting too. Expect healthier, glossier tresses and a more vibrant tone with each use!