A twist on tulip: this darker colour gives hair a rich, wine-like shine. With deep shades of purple and red, it’s perfect for those who want coverage on almost any base. La Riche has also formulated a fantastic range of Shampoo's and Conditioners to help you get the most of your colour. The Pre Colour Shampoo will balance your hairs PH before dying whilst removing excess oils to ensure the best results from the Hair Colour. Whilst the Colour Care Shampoo and Conditioner have been developed to be kind to your hair and will ensure your colour lasts!

Pre-lighten your hair: For best results, your hair should be pre-lightened to a pale blonde shade before applying Directions hair dye. This will ensure that the colour shows up as vivid and bright as possible. La Riche Directions Hair Colour is a range of super bright, semi-permanent hair colours. With every single colour of the rainbow from pink, purple, blue, aqua, green, red plus more! This is not entirely true though - a rainbow, by definition, only has seven colours (Red, Orange, Yellow, Green, Blue, Indigo and Violet). But Directions Hair Colour has over 36 colours in their exotic collection! The longevity of Directions hair dyes can vary depending on several factors, such as the colour of the dye, the porosity of your hair, and how frequently you wash your hair. In general, semi-permanent hair dyes like Directions can last anywhere from a few weeks to several months.Directions Tulip is a bright pinkish purple hair dye with hint of red. Tulip can add a subtle tint on natural hair , but works best on bleached hair. This colour is brighter and more vivid than dark tulip but it not super bright like Flamingo. Apply to dry, clean hair: Make sure your hair is completely dry and free of any product buildup before applying the dye. This will help the colour to adhere evenly and last longer. Semi-permanent: Directions hair dyes are semi-permanent, which means that they will gradually fade over time, rather than washing out in a single wash. This makes them a good choice for those who want to experiment with bright colours without committing to a long-term colour change! We currently accept photos for Manic Panic, Adore, Herman’s Amazing, Stargazer, Directions, Crazy Color, and Headshot Hair Dyes. You do NOT have to buy the dyes from Beeunique, and can submit your special effects photos by using our Add Photo To Gallery form.

Allergic reactions: As with any hair dye, it's possible to have an allergic reaction to Directions hair dye. Perform a patch test before using it on your entire head.Colours in the tub/bottle are not necessarily an indication of the final hair colour and the dyes can vary slightly between batches, therefore dye results cannot be guaranteed. Always try a strand & sensitivity test prior to use. Apply evenly: Use a brush or your fingers to apply the dye evenly throughout your hair. Avoid applying too much dye to one section, as this can result in uneven colour.