Overall, not a bad start at all for his first signature shoe. Here's more on the D Lillard 1's from Adidas. Pay special note to the part about the rap lyric from his #4barFriday branding, pretty cool . To compliment Damian's fast, confident and complete game, the D Lillard 1 midsole features full length adiprene+ cushioning for enhanced responsiveness and superior heel to toe transition. Lillard's versatile style of play is supported by a TECHFIT tongue and inner booty that provide heightened comfort and fit. The D Lillard 1 features a new low-cut, yet stable design, allowing for optimal mobility, comfort and versatility on the court. This shoe is special to me because it reflects a boxer’s mindset – working hard every single day, putting in the extra hours during training and bringing the heat right down to the last second of every game.” Lillard has been an offensive star from the moment he entered the NBA in 2012-13, though he blossomed into more of a household name following his game-winning, series-ending shot in the 2014 NBA Playoffs. As a result, he has become the face of one of the NBA’s longest-running signature shoe series.

Earlier today, Adidas confirmed the upcoming release of Portland Trail Blazers point guard Damian Lillard’s eighth signature shoe, the Dame 8. As noted by Aron Yohannes of Oregon Live, the shoe pays tribute to Lillard’s boxer-like mentality with his training. In Lillard’s own words: