a b "Is Irn-Bru Really Made From Girders?". The Scotsman. 9 June 2016 . Retrieved 13 November 2021. a b "Irn-Bru signs Russian deal". BBC News. 29 January 2002. Archived from the original on 29 January 2016 . Retrieved 13 November 2021. IRN-BRU launches a long line of Fannies for fans as personalised bottles go on sale". The Drum. Archived from the original on 9 January 2015 . Retrieved 20 November 2019. In March 2021, Barr announced the relaunch of "IRN-BRU 1901" as a permanent addition to the IRN-BRU lineup. [35] Is Irn-Bru really made from girders?". The Scotsman. 9 June 2016. Archived from the original on 17 July 2020 . Retrieved 2 September 2020.

Hall, James (28 March 2011). "AG Barr profits rise as Russia gets a taste for Irn-Bru". The Daily Telegraph. Archived from the original on 24 February 2016. Ardbeg to release limited edition Anamorphic whisky 6. Coca-Cola is the number one-selling soft drink nearly everywhere in the world – except in Scotland, Iceland, Peru and the Middle East Graham Barr raises a glass beside a cake to celebrate the 150th anniversary of the Irn-Bru company in Glasgow in August 1980. Picture: TSPLof the funniest Irn-Bru TV adverts". Scotsman Food and Drink. 18 November 2015 . Retrieved 1 August 2021. Some claim the trio will never travel on the same plane, just in case. 9. Irn-Bru is made not just in Scotland but also in Russia and is exported to countries all around the world Picture: Irn-Bru

A Irn-Bru poster which featured a cow and the slogan "When I'm a burger I want to be washed down with Irn-Bru" attracted a record 700 complaints, while family values campaigners were outraged when an advert showed a young women in a bikini holding a can and saying: "I never knew four-and-a-half-inches could give so much pleasure." While Irn-Bru’s secret flavour essence remains unchanged, the 1901 recipe won’t have any caffeine. However, it will have a “frothy head” on its “gingery fizz” and will be sweetened with sugar to produce a “rich satisfying taste”. Irn-Bru 32 campaign leaves a sour taste". Glasgow Herald. 25 March 2006. Archived from the original on 29 January 2018 . Retrieved 28 January 2018. Food and Nutrition | Caffeine and Carbonated Soft Drinks". Health Canada. 27 July 2010. Archived from the original on 28 January 2012.

saw the introduction of the current logo, conveying "strength" and an "industrial feel", [26] and a new diet variant called Irn-Bru Xtra [27] [28] in different branding to the existing sugar free variety in a similar fashion to Coca-Cola Zero and Pepsi Max. Called Irn Bru 1901, the drink is based on the brand’s original formulation, which is sweetened only with sugar and contains no caffeine. Barr's research and development experts have worked to “lovingly recreate” the time-old recipe using the modern equipment at Barr’s state-of-the-art factory in Cumbernauld. What does Irn-Bru 1901 taste like? The change has seen the drink’s sugar content halved - and many fans of Irn-Bru have been less than happy about the shift.

Dubbed Irn-Bru 1901, the new/old version has been created using a recipe from a handwritten book stored deep in the company archives for over 100 years and is described by the firm as “like nothing anyone has tasted before”. Iron Brew Showcard registered in 1898 by Stevenson & Howell (Reference: 1 143 002)". The National Archives. 1898. Archived from the original on 28 September 2017 . Retrieved 28 September 2017. Robin Barr, who unearthed the recipe, said: “The 1901 recipe has aged beautifully over the last 118 years. Outside of its advertising campaigns, one of Irn-Bru’s most recent controversies has been a change in its recipe after the introduction of the “sugar tax” in 2018. Remembering Fiery Irn-Bru and one of our favourite banned ads". Scotsman Food and Drink. 18 October 2018 . Retrieved 23 August 2022.In spite of this, Irn-Bru’s popularity doesn’t look set to wane anytime soon, with a reported 20 cans of the orange stuff sold by Barr’s every second. Irn Bru bottles reach point of no return". BBC News. 19 August 2015. Archived from the original on 24 November 2018 . Retrieved 18 September 2015. It had trademarked 'Irn Bru', while others sold Iron Brew Irn-Bru had dominated the Scottish market for over 100 years and although Coca-Cola has made inroads, it still sits a close second behind its Scottish rival.

Irn-Bru drinkers won't notice halved sugar content, claims AG Barr". The Guardian. 5 January 2018. ISSN 0261-3077. Archived from the original on 26 January 2018 . Retrieved 8 January 2018. Rather than cans, it has launched in 750ml glass bottles and will be available year-round as part of the brand’s core range. Statistics: 1998 Complaints Resolved (Public and industry)" (PDF). Advertising Standards Authority. Archived from the original (PDF) on 6 December 2008. of the best food and drink advent calendars for 2023 - from gin and whisky to cheese 5. The "World's Largest Horse" once worked for Irn-Bru Picture: Barr'sIn May 2019, Barr announced a new energy drink variant of Irn-Bru called Irn-Bru Energy, which was released on 1 July 2019. [33] Hosie, Rachel (5 January 2018). "Irn-Bru: 15 things you didn't know about Scotland's national drink". The Independent. Archived from the original on 1 August 2018 . Retrieved 1 August 2018. ml bottle of Irn-Bru 2 litre bottle of Diet Irn-Bru 500 ml can (formerly limited edition summer can)