As a result, your offer may not change, but rather the newly implemented systems will provide the same value to clients for significantly fewer resources. Hormozi says to increase the certainty of our Grand Slam Offer, we must offer proof, we must be discerning about what to include AND exclude in our offer, and offer great guarantees (more on this below.

Great read and investment for entrepreneurs and business owners who want to break out of the competition and actually make a profit.Here are the examples of problems that Hormozi lists around the dream outcome of "losing 20 pounds in 6 weeks". Some marketing books like Influence by Robert Cialdini (our summary) focus on the theory and principles, while this book is full of practical exercises that we can complete today. There aren’t a lot of straight shooters out there in the world anymore and this guy is an eagle eye.

He wrote: “The perfect target market for a startup is a small group of particular people concentrated together and served by few or no competitors.

Not sure how much detail he goes into but you run the risk of pricing yourself higher than the value you offer your average consumer. The goal must be that upon hearing about your offer, your ideal prospects are interested enough to take action. However, while having a great market is an advantage, but not a necessity — you can make money in an average market.