This binary, for audiences, is a potential source of humour since Waller-Bridge is performing on Saturday Night Live because of her stardom, personality and celebrity status ( Minor, in press). It suggests that the conversation around the anxieties and concerns of younger generations has become so exhausting and unproductive that the younger generations are collectively over it. On 2 March 2020, streamer Neekolul posted a video of lip-syncing and dancing to the song "Oki Doki Boomer" by YouTube content creator Senzawa while wearing a Bernie 2020 shirt. Rather than scoff at the relative privileges of a few, we should be trying to recreate some of the conditions that made life a bit better during the postwar years “boomers” were born into.

Loved this Engineering Leadership interview with Charity Majors and Rob Ocel on the "next generation" engineering management. This attitude prompted an eventual wholesale rejection by Deadspin’s editorial staff, as they chose to resign en masse rather than submit to the whims of the bosses they felt were out of touch. This broader socioeconomic aspect seems to have gotten lost as the meme spread throughout the mainstream, however. Rachel O’Neill (2020) argues that ‘wellness’ is ‘[b]illed as a more intuitive approach to health and well-being’ (p.It’s important to understand that what really lies behind the meme is increasing economic, environmental, and social anxiety, and the feeling that baby boomers are leaving younger generations to clean up their mess. Several French politicians have also accused the phrase of being ageist, with MP Audrey Dufeu Schubert ( La République en Marche!

Their children will look at them and their infatuation with the latest bit of digital technology, roll their eyes and declare: OK zoomer. This perception is accurate; the average baby boomer has a net worth that is 12 times more than the average millennial. That means, of course, organizing against our bosses and pressuring our political leaders to reshape the economy to work for the many, not snarking at the working people who spent years of their lives providing for us. In: Polak S, Trottier D, Williams M (eds) Violence and Trolling on Social Media: History, Affect, and Effects of Online Vitriol.Framing something as ‘just a joke’ through irony is, as Rosalind Gill (2007) suggests, ‘“having it both ways”, of expressing sexist, homophobic or otherwise unpalatable sentiments in an ironized form, while claiming this was not actually “meant”’ (p. Still, expressing this frustration through the meme seems to make boomers less inclined to listen, which leads to doubling down on all sides.

Tyler uses the example of Vicky Pollard – a character from the comedy sketch show Little Britain (BBC Three and BBC One, 2003–2007) – as a televisual representation that has come to embody debates around female chav(ette)s who are young, working-class mothers. Finally, the third post considered portrays EastEnders star Natalie Cassidy, with the caption and comments forming an integral part of its meaning. There were also plenty of “boomers” who didn’t feel any generational solidarity while exploiting people their own age and amassing vast fortunes in the process. The repetition and recurrence of such figures across multiple media contribute to their image as unruly, distorted and often derogatory.

an over-weight moody teenage girl who is usually dressed in a pink Kappa tracksuit, wearing badly applied make-up with some of her long, bleached blonde hair pulled back into a ‘scrunchy’ [. Far from sitting atop riches, many of them never saw their household wealth recover after the Great Recession. As the owner of the account has further stated: ‘I can only speak for myself, hunni, but the clue’s in the title – we love the huns’ [. The phrase first drew widespread attention due to a November 2019 TikTok video in response to an older man, though the phrase had been coined years before that. This response helped further cement the meme as a dismissive retort to boomer condescension — and as it spread, its political aspects became more pointed.

My engineering org has 40 engineers in it, but the CEO won't let me hire any dedicated engineering managers. Many people became aware of OK boomer through the October New York Times article, which focused on teens who had taken the meme offline and were turning it into merchandise and fashion statements.

The first recorded instance of "OK boomer" is in a Reddit comment on 29 September 2009, [5] and it appeared from 2015 on 4chan, to refer to others who seemed out of touch with the modern world. This suggests that women are camp but do not knowingly produce themselves as camp and, furthermore, do not even have access to a camp sensibility. Super excited to have Charity Majors on my next livestream talking about how to use communicate with your engineering teams when trust is low. Clémence Michallon of The Independent applauded the phrase as "just the right amount of dismissive" while warning against its overuse. This ambiguity has led to ‘its appropriation to both conservative and radical ends, both to mock the weak and to provide a space in which to challenge and upturn social conventions that serve to stigmatise and alienate those marginalised by mainstream society’ ( Davies and Ilott, 2018: 6).