These women are often mocked or considered a threat because of their tendency to be aggressive or self-centered, mostly in public places. In recent years, this species was thought to be dying out, due to an influx of western media styles and influences.

This also saves me from having to break up the flow of my sentences with lengthy definitions – something I hate! The typical ajumma has short and black hair that’s tightly permed to preserve their wavy, voluminous hairstyle for as long as possible. That’s why husbands start to get worried they’re going to be left alone when their wives start to boil a big pot of gomguk. It is great when added to other dishes such as: scrambled eggs, tacos, fried rice, quesadilla, on pizza or on top of rice bowls.Ajumma EXP is a social EXPeriment, and an opportunity to celebrate all middle-aged women through the Ajumma EXPerience.

And I really like her drawing but most of drawings or images about ajummas are not very ‘friendly’, I know and I understand.Simple jogging is not enough, so they power-walk, swinging their arms back and forth at an almost 90-degree angle. As many ajumma have similar hair styles, sometimes it’s hard to figure out which one is your mother. The jaebol led the enormous economic growth from the 1960s known as ‘the miracle on the Han river’ which turned Korea from a poor, war-ravaged agricultural society into an industrialised urban powerhouse.