Barr has a long-established gimmick associating Irn-Bru with Scottishness, stemming from the claim of its being Scotland's most popular soft drink. IRN-BRU bosses have revealed their 1901 recipe which is crammed with MORE sugar than the axed pre-sugar tax original is back for good. After lobbying by First Minister of Scotland Alex Salmond, a proposed restriction of Sunset Yellow to 10 mg/litre was eased to 20 mg/litre in 2011 – the same amount present in Irn-Bru. This may affect nutrition and allergen information therefore you should always check product labels and not rely solely on the information presented here.

Its popularity has been attributed to the drink's apparent similarity to discontinued Soviet-era soft drinks. A later attempt came in the form of an official Irn-Bru flavour in the Red Square line-up of vodka-based drinks; this too has been discontinued. An advertising campaign launched in Spring 2000 aimed to "dramatise the extraordinary appeal of Irn-Bru in a likeably maverick style". The UK version of the drink (with caffeine) is commonly imported by speciality retailers, particularly in areas with large Scottish populations. Whilst Marfast use reasonable endeavors to ensure that the product information presented is accurate and up to date it does not accept any liability for any information which may not be accurate, it is not a substitute for reading the product packaging or label prior to use.It may not be reproduced in any way whatsoever without Ocado Limited's prior consent, nor without due acknowledgement.

The last traces of this campaign, a large neon sign featuring Ba-Bru which stood in Union St above Glasgow Central railway station, was removed in 1983 and replaced with an illuminated display featuring the tagline "Your Other National Drink". If you do require precise ingredient information you should consult the manufacturer, whose contact details will appear on the packaging or label.Member of the US House of Representatives Alexandria Ocasio-Cortez tried Irn-Bru at COP26 and said she loved it, and that it tasted just like the Latino soda Kola Champagne. The firm first commercialised their drink using this new name in 1948 once government SDI consolidation of the soft drinks industry had ended.

Barr's actively promoted their Irn-Bru from the outset, with some of their earliest ads featuring world champion wrestlers and Highland Games athletes Donald Dinnie and Alex Munro who endorsed the drink by means of personal testimonials. THE PRODUCT AND ALLERGEN INFORMATION PROVIDED HAS BEEN SUPPLIED BY THE PRODUCER/MANUFACTURER OF THE PRODUCTS.Barr's trademark application for the brand name Irn-Bru dates from July 1946 [12] when the drink was still off sale because of wartime regulations. uk accepts no liability for inaccuracies or misstatements about products by manufacturers or other third parties. As well as being sold throughout the United Kingdom, Irn-Bru is available throughout the world and can usually be bought where there is a significant community of people from Scotland.