a b atariman1988 (March 18, 2008). "Milky Way (UK) chocolate advert 1993". Archived from the original on 2021-12-12 – via YouTube. {{ cite web}}: CS1 maint: numeric names: authors list ( link) By 1926, two variants were available: chocolate nougat with milk chocolate coating, and vanilla nougat with a dark chocolate coating, each selling for 5¢. In June 1932, the bar was marketed as a two-piece bar, and four years later, in 1936, the chocolate and vanilla were separated. The vanilla version with a dark chocolate coating was called "Forever Yours" and was marketed under this name until 1979, then Milky Way Dark was reintroduced in 1989. [5] Forever Yours was renamed "Milky Way Dark" and later "Milky Way Midnight". [6]

XxThereianxX (30 June 2009). "Milky Way Ad Then and Now". Archived from the original on 2021-12-12 – via YouTube. In 2010, the Milky Way Simply Caramel bar went on sale, a version with caramel covered in milk chocolate and without nougat. In 2011, Mars introduced a small size (marketed as fun size) Simply Caramel bar. A salted caramel version has since been introduced. Milky Way® Brand Timeline". Mars Incorporated. Archived from the original on 2004-01-11 . Retrieved 2012-02-07. Marketing [ edit ] The fact that the chocolate bar floats in milk was highlighted by advertising campaigns in several European countries [11] Mike Johnson (December 19, 1991). "Mars wins over ITC in Milky Way ads battle". AccessMyLibrary. Archived from the original on 2012-04-26 . Retrieved 2012-02-07.

Dominic Rushe (October 1, 2006). "Fat chance for food firms". The Sunday Times. Archived from the original on 2011-06-12 . Retrieved 2012-02-07. The Milky Way bar is made of nougat, topped with caramel and covered with milk chocolate. It was created in 1923 by Frank C. Mars and originally manufactured in Minneapolis, Minnesota, the name and taste derived from a then-popular malted milk drink ( milkshake) of the day, not after the astronomical galaxy. [1] [2] Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned. In 1935, Mars used the marketing slogan "The sweet you can eat between meals," [4] later using "At work, rest and play, you get three great tastes in a Milky Way." By 2006, Mars used the slogan "Comfort in every bar" in the US and most recently "Life's better the Milky Way." [7] Milky Way Simply Caramel bar For reasons of hygiene and safety, personal grooming products, cosmetics or items of intimate clothing cannot be returned.

See also: 3 Musketeers (chocolate bar) The US version (left) and global version (right) of Milky Way The US (left) and global (right) bars each feature different types of filling. In late summer of 2018, Milky Way Fudge, which substitutes the malt nougat with chocolate fudge nougat, was introduced nationwide. [8] Gone but not Forgotten". 30 January 2012. Archived from the original on 22 March 2014 . Retrieved 18 February 2013.

The version of the Milky Way bar sold outside the United States has no caramel topping; it consists of a nougat centre that is considerably lighter than that of the British Mars bar and the American Milky Way bar. The global Milky Way bar is marketed in the United States as 3 Musketeers bar. Because of this low density (0.88 g/cm 3), it floats in milk, an attribute highlighted in an advertising campaign in several European countries. [11] Flager, Madison (10 August 2018). "Milky Way Launched A New Fudge Bar". Delish. Hearst Communications. Archived from the original on 31 August 2018 . Retrieved 31 August 2018. Milky Way Nutritional Information". Mars, Inc. Archived from the original on 2016-03-03 . Retrieved 2015-07-28. The American Milky Way bar has 240 calories in each 52.2 gram bar; the smaller Milky Way Midnight has 220 calories in each 50 gram bar; and the Milky Way Simply Caramel bar has 250 calories in each 54 gram bar. [9] Marketing [ edit ] Originally available within Europe only in chocolate flavor, the center was revised to vanilla flavor around 1993, though the chocolate flavor still remains available in Australia. The bar is also available in banana, mango, and strawberry flavors. [ citation needed]