Whether you want to discover New Balance 550 new releases before they become common knowledge, scope out the hottest upcoming MADE in UK styles, or find out release dates for our most anticipated collabs, the New Balance Launch Calendar has got you covered. hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.45}},"flktr":{"val":"rgba(59, 136, 253, 0.8)","hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.8}}},"gradients":[]}}]}__CONFIG_colors_palette__

hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.8}}},"gradients":[]},"original":{"colors":{"30800":{"val":"rgb(59, 136, 253)","hsl":{"h":216,"s":0.98,"l":0.61}},"f2bba":{"val":"rgba(59, 136, 253, 0.1)","hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.1}},"trewq":{"val":"rgba(59, 136, 253, 0.3)","hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.3}},"frty6":{"val":"rgba(59, 136, 253, New Balance heritage isn’t just about decades-old craftsmanship, it’s also a celebration of timeless style. Classic New Balance designs have proved to be ageless, but we never stop trying to innovate and take the New Balance aesthetic forward with daring new styles and exciting collaborations. Alyson Hodkinson, General Manager at Westfield Stratford City, added: “The opening of New Balance’s flagship store represents a major milestone in the evolution of our sportswear and athleisure offerings. Our vision for Westfield Stratford City has always been to curate a dynamic retail space that resonates with our diverse community the addition of New Balance is a testament to our commitment to provide an exceptional shopping experience that speaks directly to our consumers’ preferences and aspirations.”hsl":{"h":216,"s":0.98,"l":0.61}},"f2bba":{"val":"rgba(59, 136, 253, 0.1)","hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.1}},"trewq":{"val":"rgba(59, 136, 253, 0.3)","hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.3}},"frty6":{"val":"rgba(59, 136, 253, 0.45)","hsl_parent_dependency":{"h":216,"s":0.98,"l":0.61,"a":0.45}},"flktr":{"val":"rgba(59, 136, 253, What’s so special about New Balance? Perhaps the most important thing - the characteristic we aim to preserve in everything we do – is heritage. Independent since 1906, we empower people through sport and craftmanship to create positive change in communities around the world. Every New Balance trainer and item of New Balance clothing is the product of time-honoured principles that will never fail to stand the test of time. active_palette":0,"config":{"colors":{"30800":{"name":"Main Accent","parent":-1},"f2bba":{"name":"Main Light 10","parent":"30800"},"trewq":{"name":"Main Light 30","parent":"30800"},"frty6":{"name":"Main Light 45","parent":"30800"},"flktr":{"name":"Main Light 80","parent":"30800"}},"gradients":[]},"palettes":[{"name":"Default","value":{"colors":{"30800":{"val":"rgb(59, 136, Many of our most enduring styles prove that performance-focused design and stylish aesthetics don’t have to be mutually exclusive. One of the most iconic New Balance running shoes, the famous 990, was designed in the early 80s to a brief that demanded the best running shoe on the market. Four decades later the 990 is more popular than ever and widely regarded as both a first-class running shoe and a modern design classic. That’s New Balance heritage.

Our expansive collection of New Balance clothing, footwear and accessories is designed to cater to absolutely everyone. Whether you’re looking for serious sporting gear for pro athletes or fashion forward leisurewear to complete your latest look, there’s plenty to explore in the New Balance men’s and the New Balance women’scollections. Over the years, New Balance developed top-of-the-line running shoes and committed to manufacturing some of them in the United States (and also the U.K., where it has long maintained a strong presence). The 990, first introduced in 1982, became a groundbreaking model for New Balance with its revolutionary Encap technology. In this shoe, EVA foam in the midsole was encapsulated by a polyurethane shell, which helped the foam keep its shape and bounce over time. The result was a springy, highly durable running shoe that athletes loved. It’s still a popular model today, and one of the main shoes in the company’s “Made in USA” series. A Fresh Take on Running