Joined in 2023 
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63 About this deal
We are happy to share how our products at Directions have captured the imagination of hair colour lovers across the globe. e becomes frothy, the pigments will have penetrated in to the hair, lighter shades may require a little more combing. The Pre Color Shampoo not only makes the hair more manageable, but also ensures that the coloring takes hold better, which means longer and more intense enjoyment of your bright haircut.
Also, the La Riche Directions Hair Dye semi-permanent hair colours contain no ammonia, no peroxide and no PPD's making them a safer way to colour. Dry shampoo can help you to prolong the colour and using a good quality conditioner can help slow fading a little. No idea how to get started and what you need for a coloring, or do you like to make it as easy as possible for yourself? In 1981 La Riche Directions appeared on the hair coloring market, where the brand's 'extreme' hair coloring products are particularly well known.By accepting these services, we are able to show you videos or other media content hosted by external providers. Just select the shades you want and we’ll present you with filled product drums while your team takes care of the rest. Whilst the Colour Care Shampoo and Conditioner have been developed to be kind to your hair and will ensure your colour lasts! If you’d like to start the conversation and find out the scale of what we can deliver for you, get in touch today.
La Riche Directions Hair colours contain no ammonia, peroxide or PPDs and they are incredibly safe and easy to use.It is not possible for us to draw any conclusions about you, and any data collected as a result will never be passed on to third parties. There’s nothing like transforming your hair with a brilliant new colour to give yourself some new-found confidence, and all of our La Riche Directions hair dye comes with comprehensive instructions, so you’ll have no worries about knowing how to use it straight out of the box.
The great thing about the products is that they are ready to use, so nothing needs to be added before use. Their semi permanent colour range is also supported by a massive range of accessories, including tint brushes and lightening kits, to give you that all round care you’d expect from a leading hair dye brand. With our turnkey solution, we can create a wide range of hair-friendly products to meet your needs, and provide your pick of exclusive colour blends. Darker shades may give a sheen of colour to darker hair but we recommend pre-lightening for the best results.
Our iconic colour palette at Directions has inspired an international following of influencers, sub-cultures and everyday people, empowering them with the variety to express their distinctive styles.
They have Pioneered bright and bold colours, unique shades and tones, and soft pastels, making them one of the most respected brands. Since 1981, La Riche established itself as one of the worlds leading Hair Dye brands, and market leaders for over 40 years!To keep your new bright haircut alive, the use of the Color Protecting Shampoo and the Color Protecting Conditioner is not a superfluous luxury. The Pre Colour Shampoo will balance your hair's PH before dying whilst removing excess oils to ensure the best results from the Hair Colour. These care products from the brand have been specially developed for preserving the Colors hair coloring. With over 40 years of experience in producing world-leading hair dyes, La Riche is a brand you can trust.
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