Smith's Savoury Selection Bacon Fries 24g (Case of 24)

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Showing their true colours: Apple, Pepsi, Nokia, but NOT Walkers - the brands that underwent major makeovers". The Mirror. Archived from the original on 4 July 2019 . Retrieved 4 July 2019.

Top 10 Chocolates Top 15 Chewing Gums Kinder’s Product Range Nutella’s Product Range Ferrero’s Product Range Kit Kat Range Cadbury Range Sunseed Oil". www.pepsico.co.uk. Archived from the original on 10 June 2015 . Retrieved 13 October 2013. a b "Squirrel-flavoured crisps go on sale in UK". Metro.co.uk. 9 January 2008. Archived from the original on 30 September 2009 . Retrieved 26 January 2009. a b "Thandiwe Newton revives the green vs blue crisps debate and the nation needs answers". Metro. Archived from the original on 30 August 2021 . Retrieved 30 August 2021.Butt, Stephen (30 October 2013). The History of Leicester in 100 People. Amberley Publishing Limited. p.88. ISBN 978-1-4456-1698-8. Archived from the original on 15 July 2023 . Retrieved 15 November 2016. BBC Food: Crisps: Is classic potato losing its appeal?". BBC. 30 May 2013. Archived from the original on 23 February 2015 . Retrieved 1 June 2014. a b "Gary Lineker launches Walkers' new flavour campaign". Digital Spy. Archived from the original on 8 July 2019 . Retrieved 8 July 2019.

Walkers Sensations". Sensationscrisps.co.uk. Archived from the original on 7 August 2013 . Retrieved 11 September 2013. a b "So long, salt and vinegar: how crisp flavours went from simple to sensational". The Guardian. Archived from the original on 17 September 2020 . Retrieved 15 September 2020. a b c d "The history of Walkers Crisps and some amazing statistics". Leicester Mercury. Archived from the original on 13 March 2022 . Retrieved 15 September 2020. a b Martin Glenn. The Best Job in the World - The PepsiCo Walkers crisp Marketing Case Study. p.06. ISBN 9780954951801.Walkers launches six new limited-edition crisp flavours to mark 70th anniversary". Independent. Archived from the original on 17 August 2022 . Retrieved 4 July 2019. England takes home the Walkers Flavour Cup!". Talking Retail. Archived from the original on 4 December 2021 . Retrieved 16 September 2020. Walkers abandons Potato Heads line". Archived from the original on 4 May 2009 . Retrieved 26 January 2009. Walkers Crisps – Better for you | less saturated fat". Walkers-eathappy.co.uk. Archived from the original on 31 August 2007 . Retrieved 12 July 2012. In January 2003, Smiths brands Salt 'n' Shake, Scampi Fries and Bacon Fries were relaunched under the Walkers identity. In January 2003 Walkers bought Wotsits from Golden Wonder, which replaced Cheetos during December 2002. In April 2004, Walkers launched a Flamin' Hot version of Wotsits, which replaced BBQ beef, and then Wotsits Twisted, a range of cheese puffs in July 2004. In September 2007, Walkers launched Sunbites, a healthier range of lower/better fat crisps made using whole grains. [32]

McElwain, Aoife (17 June 2019). "Did Tayto really invent cheese and onion crisps?". The Irish News. Archived from the original on 25 July 2021 . Retrieved 16 September 2020.

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Fletcher, Alex (20 January 2011). "Walkers reveal Comic Relief comedy crisps". Digital Spy. Archived from the original on 19 March 2022 . Retrieved 17 February 2021. Red Sky Potato Chips from Walkers". Talkingretail.com. 5 March 2009. Archived from the original on 24 March 2012 . Retrieved 12 July 2012.

On 10 April 2016, Walkers launched the Spell and Go promotion, again fronted by Gary Lineker. This competition caused some controversy as customers complained that it was impossible to win. The fairness of the competition was discussed on You and Yours, the consumer show on BBC Radio 4. Over 100 entrants complained to the Advertising Standards Authority, who after completing an investigation, decided that elements were misleading, and the competition was banned. [42] Since 2008, Walkers has run its "Do Us a Flavour" campaign, challenging the British public to think up unique flavours for its crisps. Six flavours were chosen from among the entries and released as special editions. Consumers could vote on their favourite, and the winner would become a permanent flavour. [13] In 2018, Walkers launched six new flavours to celebrate the brand's seventieth birthday, with each flavour representing a different decade. [14] History [ edit ] Walkers Crisps holiday competition banned after claims it was impossible to win". standard.co.uk. 17 August 2014. Archived from the original on 17 August 2016 . Retrieved 17 August 2014. Walkers Flavour Cup". Brandown.com. Archived from the original on 5 March 2012 . Retrieved 12 July 2012.a b team, Tax gap reporting (5 February 2009). "Restructure of Walkers crisps shifts much of its profits to tax haven in Switzerland". The Guardian. ISSN 0261-3077. Archived from the original on 20 February 2019 . Retrieved 19 February 2019. Bamford, Vince (14 March 2012), "Walkers reveals its three mystery flavours", The Grocer, William Reed Business Media, archived from the original on 1 May 2012 , retrieved 25 April 2012 Coke, Cadbury and Walkers 'most dumped' brands". Scotsman. Archived from the original on 5 July 2019 . Retrieved 5 July 2019. In the 1880s, Walker moved from Mansfield, Nottinghamshire to Leicester to take over an established butcher's shop in the high street. Meat rationing in the UK after World War II saw the factory output drop dramatically, and so in 1948 the company starting looking at alternative products. Potato crisps were becoming increasingly popular with the public; this led managing director R.E. Gerrard to shift the company focus and begin hand-slicing and frying potatoes. [3] [15] Walkers factory in Swansea, Wales years of food and flavour innovation". UK Flavour Association. Archived from the original on 4 November 2021 . Retrieved 10 July 2021. 1952. The Nobel Prize for Chemistry was awarded to British scientists, Richard Synge and Archer Martin, for the invention of partition chromatogrphy, which laid the foundations of gas chromatography.