Joined in 2023 
82 
63 About this deal
Three briefly paused marketing activities with the club in 2022 in the wake of Russia’s invasion of Ukraine, but resumed the partnership when Roman Abramovich sold the club last June. The company had even wanted their branding removed from shirts, although it never happened as it wasn’t possible for kit supplier Nike to make new ones under the special license. Must Read:Chelsea 2022/23 kit update: Home, away and third kit information Chelsea’s main shirt sponsor, Three UK, will reportedly stay on another season
You can also experience side-scrolling gameplay with the addition of Wonder Flowers that trigger spectacular game-changing moments: pipes will come alive and you can expect total havoc with the introduction of giant spiky balls. This really is a console that has to be experienced to be believed. The expectation that Stake, an online casino, would become the main sponsor was met with a great deal of criticism with the Premier League coming to a collective agreement that shirt-front gambling sponsors would no longer be utlised from the 2025/26 season. The possibility was also met with a degree of frustration due to work Chelsea's foundation has done to work on gambling harm awareness.
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However, under Uefa rules, Chelsea will only be allowed to register three of their January signings to their Champions League squad, regardless of age, with the club set to face Borussia Dortmund in the last 16 first leg on 15 February. It would bring to an end months of speculation and uncertainty around the matter as well as a financial boost with great hopes for Todd Boehly and Clearlake Capital when it comes to raising the revenue massively during their ownership. He scored once during the World Cup, netting Argentina's second goal in their 2-0 group-stage win over Mexico. Crucial to Argentina's World Cup win' - analysis The final value of Chelsea’s proposed sponsorship with start-up company Infinite Management will be governed by the Premier League’s fair market value rules. The Blues are on the lookout for new branding on the front of their shirts for 2023/24 and beyond after the previous contract with Three came to an end following the conclusion of last season – the mobile network had adorned Chelsea shirts for three years since 2020.
Incidentally, Biocore develops “analytics platforms that allow teams, federations and athletes to understand and prevent injuries”, which might also help improve our horrendous injury record of the last few years, in addition to adding some dollars to the bottom line. The Blues are 10th in the Premier League, 10 points adrift of the competition's Champions League places after 20 matches. Tempus Ex Machina, with whom Chelsea signed a seven-year product partnership in April, acquired Biocore to form Infinite Management, whose partners include Silver Lake. Three resumed their commercial partnership with Chelsea following the sale of the club by Abramovich in June, but that did not stop the anti-Three feeling among sections of fans. Both Thomas Tuchel and Graham Potter had complained about the strenuous nature of last year’s visit, which involved training camps in Los Angeles and Orlando, plus games in Las Vegas, Charlotte, and Orlando as well. It was far too much travel, with far too many football and non-football commitments in far too hot and humid temperatures. It was just far too much in every sense, especially with everything else going on around and at the club.
Any sponsorship from Stake could only be relatively short-term as Premier League clubs voted as recently as April to ban betting companies from the front of shirts from 2026 onwards. Only sleeve and pitchside gambling advertising will be permitted after that, while there is also a moral conundrum given the active work the Chelsea Foundation engages in on the harm of gambling.
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