Joined in 2023 
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Despite their small social media presence, Steven was keen to support the duo in improving their digital presence and made them an offer.
One of the reasons Lucy was looking for investment was that she was worried that someone could copy her idea. This got me thinking how can Lucy protect her product from any copiers?We make stylish, sustainable and durable pill cases with a donation of profits given to cancer research charities. The brand mission is to remove the stigma around medication by starting the conversations we're too uncomfortable to have, so I'm hoping to brand out into events in the future. In addition to her dedication to making a difference, Lucy’s vibrant spirit extended into various extracurricular activities. As an esteemed member of both the Durham University cheerleading and netball teams, she exemplified unwavering dedication and the ability to thrive in collaborative environments – a precursor to her future as a visionary founder. Lucy Rout & Tabuu Pill Cases Achievements I used to feel a bit anxious getting my tablets out in social settings, I had some awkward comments, you know, it just sort of wasn’t particularly enjoyable,” Rout said. “I searched the market everywhere for something a bit stylish and discreet I could carry them in.” Demonstrating her commitment to this goal, Lucy recently established a partnership between Tabuu and the Terrence Higgins Trust – an organisation dedicated to ending the transmission of new HIV cases in the UK by 2030. Through Tabuu, Lucy launched a limited-edition pill case, with 100% of profits going directly to support the life-changing and incredible work carried out by the charity’s teams. In just two months post-launch, Lucy Rout also secured a remarkable feature on Sky News, elevating Tabuu’s status as an influential brand in healthcare. Strong Financial Foundations:
MORE : Deborah Meaden savagely calls out Dragons’ Den contestant for ‘winking at Peter Jones and answering Touker Suleyman’ With one more pitch to go, I was excited to see who see who else would dare to tread into the Den. Manifesting positivity, dynamic duo Jayne Wallace and Grace Frost entered with their wellness business and collection of crystals, candles, and incenseIn the midst of a Christmas party in 2019, Lucy received devastating news about her rare pancreatic cancer, leading her to face one of the most difficult challenges of her life. Despite being only 25 years old, she confronted this medical trial head-on, undergoing a life-altering reconstruction of her pancreatic system. Another way to protect her pill box is with a registered design. This will protect the appearance and design of her product. Registering your design makes it easier to prove that the design is legally yours and when you created it. The main challenges were a) budget and b) time. I decided I wanted to run everything completely bootstrapped which has certainly meant I've had to get creative to get things done. Free trials, YouTube tutorials and elbow grease have been absolutely key to getting live. On the time challenge, I've definitely had to make some sacrifices in my personal social schedule, but I like to think that seeing everything going live has made it all worth it. From an early age, Lucy’s proactive nature has been a defining aspect of her life, propelling her forward in her pursuit of personal and professional growth. With an array of experiences to her credit, Lucy has embraced every opportunity to make a positive impact.
The Founder, Lucy Rout, is a 27-year-old cancer survivor who needs to medicate every time she eats. The entrepreneur and inventor found herself apologising for having to doing so, so she searched for a pill case that would make her feel better about this part of her day, but she simply couldn’t find one, and this is how the idea was born. Lucy then decided to design her own pill case, before going on to launch Tabuu. While some may recognise Lucy from her appearance on Dragons’ Den or as the visionary founder of Tabuu, the inspiring story that paved the way for these accomplishments remains largely unexplored…but we’re here to change that. Lucy’s personal Health Story leads to the unique Tabuu Pill Case Business Idea As we eagerly await the announcement of these awards in November 2023, one thing is certain – Lucy Rout has already won the hearts and admiration of many. Her story serves as a beacon of hope and inspiration, encouraging others to follow their passions, embrace challenges, and leave a lasting impact on the world. Another message came from a dad who watched Dragons’ Den with his two daughters and wanted to show them ‘an inspiring young woman’ and teach them to believe in themselves. Lucy also received a supportive message from a breast cancer survivor who had been inspired to show her own scars after struggling with body confidence.Lucy Rout needed something stylish to keep her medication to hand. She couldn’t find it, she tells Jennifer Sieg – so she launched Tabuu herself. Whether taking medication for contraception, mental health, pain relief, or any of the other many reasons, it is never something you should ever be made to feel uncomfortable for doing. I want to empower people to feel unapologetic with their medication, by creating beautiful, conversation-driving cases that also provides discretion for the days you’d rather not open up,” she added. Tabuu is a pill case start-up launched by Lucy Rout, a 27-year-old cancer survivor who wants to remove the stigma when it comes to taking medication in public. The biggest challenge of the pandemic for me was certainly cost. Products are made from food grade stainless steel, the price of which almost tripled due to shortages. Similar challenges with freight, the costs are at all time high which has massively impacted my margins. I made the decision that I wanted to go live ahead of Christmas and my bottom line has definitely felt the impact. My main advice would be to try not to view everything all at once, as the size and scale of what you're trying to do can seem incredibly overwhelming. If you had told me that I'd be getting a product from ideation to GTM in 3 months on a shoestring, 18 months out of major surgery – I would have laughed. Breaking things into chunks and putting one foot in front of the other really kept me going.
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