Edexcel Gcse (9-1) Business (Edexcel GCSE Applied Business)

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Some of the charts we a little too wordy. I would prefer a cleaner chart with less words. I like what the charts are showing us, but I think they could be cleaner and easier to visualize. The text and associated instructor materials are of very high quality appearance. The images, and videos are excellent. As with most texts, a few hyperlinks no longer work, but that is a teachable moment for students as well! After reviewing the errata list, I have found that many of the reported errors were correct. Additionally, after reviewing the textbook myself, I found the information to be accurate. Chapter 12 are the most popular to the sales and marketing students. I would recommend using the term “consumer persona” as a tool for market segmentation summarized in the chapter. To help be consistent with the “4 P’s of Marketing” make the connection with the previous chapter’s LO. “Promotion and Distribution (aka ‘Place’)”.

Some of the information on economics was potentially confusing, as it went more in-depth than I would imagine an introductory business text to go. I am rearranging some of the chapters to make some common concepts, like control and financial measures, be presented closer together. Really liked this book, as well as the instructor materials that suggested appropriate video links. I would like to see more end-of-chapter activities with more in-depth assessment prompts. There are plenty of open-ended, critical thinking prompts, but more structured activities would be welcome too.The content, written by academic researchers, provides clear up-to-date information. A variety of perspectives are included.

This book does a fantastic job of covering every possible aspect of business (from finance to labor management, to technology, and so forth) in a very concise and succinct way. Great job presenting a complicated topic of investing. Consider expanding and diving deeper on the subject of IPO’s. I appreciate the use of modern, real-world examples to give students a more in-depth understanding of these business topics, which are otherwise abstract and intangible. Some of these business concepts are hefty and more in-depth than one would expect for an introductory book, but they are covered in great detail and at length so that students can process the information by looking at graphs, charts, and examples in addition to just reading the definition of concepts. The general concepts of business don't change very much over time. The case studies and examples are constantly changing. There is always the next big thing as well. The textbook does a good job of keeping the information basic and evergreen. I ask the students to provide more up to date examples and talk about the latest trends.The text gives professors information, tips, case studies, in-text videos, ethics activities, and other experiential activities needed for an interesting, informative and lively course. The materials were enough to keep my 3-hour class fully engaged with various activities that tied into the concepts for each chapter. The students enjoyed using the text because of the easy-to-read layout, the easy online navigation, and most of all students appreciated the fact that the text was free. I think it's very up to date. Some of the other books I looked at were using very old concepts, and this seems quite contemporary. The examples of current business leaders are great and they offer diverse points of view. Could expand more about the difference between manager vs leaders. Reinforce the importance of honing leadership skills and the value in the workplace because employers want to hire leaders.