Crushing It!: How Great Entrepreneurs Build Their Business and Influence―and How You Can, Too

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It soon became clear to me that CRUSHING IT! will require a TON of really hard work and sacrifice, continued for a long time. The author has a tremendous work ethic, and encourages others to follow his example of tireless focus on developing his brand. This means little time for vacations and long coffee breaks—and hardly anything else, for that matter. Work” – Don’t take long lunches, watch TV or play golf. You must work. Most people who start businesses run them on the side at first. They work regular jobs and work another six or seven hours on their dream job each day or night, including weekends. Schedule the time you need to spend with family or provide care, and the like. Get six to eight hours of sleep. Put all your other time into your work, building content and relationships. If you don’t care whether your business succeeds wildly, you can do less and lead a more balanced life. Just know what you want. Gary Talks a lot about making a personal brand in this book and constantly shows why it's important. Gary is a Belarusian-American entrepreneur. He has been highly successful in multiple areas. Firstly, he is a Times bestselling author. On top of this, he is an in-demand public speaker and internet personality. He started his career as a wine critic, who expanded his family’s wine business considerably through the internet. He co-founded a restaurant reservation software company, Resy and Empathy Wines. Gary is now more well-known for his groundbreaking digital marketing and social media use. StoryShot #1: Today, The Possibilities Are Limitless The author is repeating many things he told in his first book, Crush It!: Why Now Is the Time to Cash In on Your Passion. Readers will feel irritated by it unless you haven’t read the first book.

Gary became a brand on YouTube when he started discussing wine in everyday language. After over a thousand episodes, he was known as “the lovely, obnoxious man who talks about wine.” I recommend this book to anyone who has a marketable talent n want to create a market for it over the social media.First, Gary does a very good job in explaining what each media is for. I think that some of them I really understood better (or for the first time) thanks to him. Socialites, celebrity progeny and reality-TV stars have been doing it for years. Now it’s everyone else’s turn to learn how to get paid to do something they were going to do for free anyway.” Podcasts” – Busy people, including drivers and commuters, listen to podcasts when they can’t watch videos. Post podcasts to Spotify, Apple, and other platforms. Promote them through your other social media accounts. Of the entire book, I most liked Gary’s discussion of “Authenticity.” This chapter really rang true. When I think of people who have done well in digital marketing, they always stand out as genuine. The author makes a funny (but true) assertion about selfishness and business. He doesn’t say your entire outlook should be focused on other people—but just enough, since everybody else is ENTIRELY self-centered: “If your nature is at least 51 percent altruistic and only 49 percent selfish, you have a real shot at breaking out, because the vast majority of people are 70 to 99 percent selfish.”

How should you respond if someone close to you tries to belittle you or tells you that you are useless? Social media influencers are facing a lot of competition now. Some people are even taking it to toxic levels. The author is telling us about the mistakes that the influencers are continuously making every day.

When building your personal brand, you have no choice but to start. Personal branding is vital in today’s culture, whether you’re an entrepreneur or not. Put yourself out there and let the world know what matters to you, your values, and what you can contribute. More importantly, do it in a wise and planned manner! But the best advice of the new book is this: start somewhere, just start to build your personal brand. Ada delapan unsur pokok yang Gary Vee jelaskan untuk membangun 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘣𝘳𝘢𝘯𝘥 di media sosial agar dapat menjadi seorang wirausaha atau 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳 yang dapat menarik 𝘢𝘶𝘥𝘪𝘦𝘯𝘴. Kedelapan unsur pokok tersebut adalah tujuan, kesungguhan hati, gairah, kesabaran, kegesitan, bekerja keras, atensi, dan konten. Saya pribadi setuju dengan kedelapan unsur pokok yang Gary Vee paparkan di sini. Pertama-tama kita memang harus memiliki tujuan sebelum menjadi seorang wirausaha atau 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳. Tanyakan pada diri sendiri apa tujuan kita masuk ke dunia ini. Apakah hanya untuk sekadar uang? atau ingin membagikan ilmu yang kita miliki? Kesabaran pun menjadi poin pokok yang dapat membangun 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘣𝘳𝘢𝘯𝘥 dengan kuat. Banyak di antara kita yang ingin prosesnya serba instan. Nyatanya hanya mie yang dapat menghasilkan sesuatu yang enak secara instan. Sedangkan menjadi seorang wirausaha atau 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳 diperlukan waktu yang tidak instan agar dapat membangun 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘣𝘳𝘢𝘯𝘥 yang kuat. Selain penjelasan kedelapan unsur pokok ini pun diselingi pula dengan pengalaman beberapa wirausaha dan 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳 sukses yang sudah membaca buku 𝘊𝘳𝘶𝘴𝘩 𝘐𝘵!.

You don’t get to call yourself an expert until you’ve put in the work—and the market decides, not you.”

crush it

Fear of failure” – You don’t want to embarrass yourself or disappoint your family. Talk with those close to you about your idea; tell them that you expect to fail at first and will need their help. Work it out with your spouse. While I appreciated the brevity of the book, it did come off as though he was trying to get you to read his 2009 book, Crush It. Which, is a bit weird. Some of the information in the book is out of date now, specifically the chapter focused on Musicaly and the chapter on Voice First seemed out of place. But I will hand it to Gary, he is not afraid of new technology and has a way of getting people to try out those platforms because you really never know what could come of it. Gary’s latest take on social networking is detailed in Crushing It! He explores the platforms and their possibilities. He also featured the most recent platforms, including Alexa Skills. In this book he breaks down how people can create the life they want through building their personal brand, Speed” – Practice haste and efficiency daily to get more done. Don’t agonize over every decision. Move fast, trust your instincts and learn from your mistakes. Make adjustments, and move on.

one thing that did frustrate me is the main advice about how much time and energy needs to be put into being an entrepreneur. I don't mind the idea of hard work for a long time—I have a disability that strictly dictates my sleep schedule, my energy for a given day, etc. I can wear myself out by doing something silly like walking too much one day, and then I'll be in bed unable to do anything for the next day. I firmly believe that I will not be a failure because of my time limits, but accept that they affect my pace. Be yourself and always speak the truth; without authenticity you can't bring consistent content. This also applies to choosing which brands you work with, as you should only work with brands that are aligned with your personal brand. And here is an example of the new world: So many people don’t think of themselves as cameraworthy, but vlogging and documenting doesn’t demand that you be glamorous or beautiful or really superficially special at all. Have you looked at what’s out there? Aside from the beauty bloggers, the bodybuilders, and the rising pop idols—in other words, aside from everyone in an industry where your looks really matter—everyone on YouTube looks pretty damned ordinary. There are vloggers with disfiguring tumors, vloggers with disabilities, vloggers of all ages and shapes. Vlogging is a terrific way to document instead of create, which means that literally anyone can do it. You don’t need to be accomplished (at least not in the way 99 percent of you reading this define accomplishment) to break out on this platform because, remember, when you’re documenting and not creating, you’re allowed to learn as you go. You don’t have to be an expert (yet). You don’t have to be successful (yet). The only thing you really do have to do is make the road to getting there interesting. According to Gary and many other people who wrote their testimonies in this book It really is that simple. Passion” – People who do work they love lead happier lives than those who earn a lot at work they dislike. But, passion alone won’t build a business. It may take years before you earn anything substantial. Your passion manifests in the quality of your offerings and in how you differentiate them.

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Ask a kid today what she wants to do when she grows up, and there’s a good chance she’ll say, “I want to be a YouTuber.” Many adults might respond with a patronizing, “That’s not a real job, sweetie.” But maybe those kids are on to something.