Cadbury Roses has unveiled new tin with British heritage company Cath Kidston. The two iconic brands have partnered again to reveal the design ahead of Christmas. This festive season, Cadbury Roses unveils a beautiful new tin with quintessentially British heritage company Cath Kidston. The two iconic brands have partnered once again to reveal the latest and much-anticipated design ahead of Christmas.

A gift that is not just for Christmas, the Cadbury Roses and Cath Kidston tin ismade to becherished as a collectable item. Once all the chocolates have been enjoyed, the limited-edition tin can be repurposed as a keepsake tin, a memory box or even a display accessory.Infused with 11 enticing Cath Kidston fragrances to lift your mood each day of Advent. 3 body washes and 5 body lotions galore. Importantly, we need to ensure that new business opportunities do not end up taking too much time from those whose main task is developing our heartland Next product, services and operations,” Wolfson said. However, the closure of most Cath Kidston stores will have “damaged its front of mind appeal”, Salter adds, advising Next to consider launching shop-in-shops to “return the brand to its former glory”. Hand painted by Cath Kidston’s Creative Director Holly Marler, the rose bud and floral design is recognisable as one of the iconic Cath Kidston prints, but with its own unique twist.

Emma Paxton, Senior Brand Manager at Cadbury Christmas said: “We are thrilled to partner with Cath Kidston, bringing a new design to our much-loved chocolate tin. It’s special to see another rose design by Cath Kidston appear on the tins this year, with the values of the two heritage brands uniting once again to bring another seasonal gift. The limited-edition tins are sure to light up the faces of family and friends who receive them this Christmas.” Cath Kidston’s focus on family shoppers is in line with Next’s core shoppers, and Next should use its expertise in childrenswear to strengthen the brand’s offer,” she tells Marketing Week. Charlie Huggins, manager of the ‘Quality Shares Portfolio’ at Wealth Club, points out that while many other retailers have struggled in the current environment, Next’s proposition is “clearly resonating with the UK consumer”. Emily Salter, senior retail analyst at GlobalData, says Cath Kidston “fits well” into Next’s existing stable of brands in terms of its price positioning and focus on clothing with a complementary home offer.

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What Cath Kidston does offer, however, is a well-known brand. According to YouGov’s BrandIndex, the brand claimed an awareness score of 62.3 out of 100 over the 30 days to 28 March. Once a high street fixture, Cath Kidston, known for its floral pattern clothing and home accessories, was put up for sale in June, two years after it collapsed into administration under the weight of the Covid-19 pandemic. Almost all of its 60 UK stores were shut as part of a rescue deal with Baring Private Equity Asia, though it has continued to trade online. The Next acquisition does not include the brand’s four remaining shops, which are expected to close. So far, the brands Next has acquired have all been “upper-mass market” or premium, Salter points out. “This is not by chance, but proves this is an area of retail this is struggling in the cost of living crisis,” she says. Holly Marler, Creative Director at Cath Kidstonadds: “ We are delighted to announce another partnership with Cadbury Roses this Christmas. Gifting Roses is a Christmas ritual across the nation, and we absolutely loved the process of designing a limited-edition tin this year. It was a pleasure to collaborate with Cadbury as another iconic British brand that the nation knows and loves. When I was sketching designs for the tin, I wanted to incorporate the warm feeling of nostalgia but with a fresh new look for this year’s Christmas.”

The CEO said Next is looking for “great brands”, which “bring something unique to the market with a clear market position”. Brands must also have “great management” so the business can operate and “thrive” independently, Next’s third-party ecommerce platform Total Platform must be able to add value to it, and it must come at the “right price”. Emma Paxton, Senior Brand Manager at Cadbury Christmassays: “We are thrilled to partner with Cath Kidston, bringing a new design to our much-loved chocolate tin. It’s special to see another rose design by Cath Kidston appear on the tins this year, with the values of the two heritage brands uniting once again to bring another seasonal gift. The limited-edition tins are sure to light up the faces of family and friends who receive them this Christmas.”Wolfson alsohighlighted that Next has now created a new division to focus on investments, acquisitions and third-party brands. It will be led by its new group investments, acquisitions and third party brands director Jeremy Stakol, who joined the business in April.