Wild Turkey Longbranch Kentucky Bourbon Whiskey 70 cl, 43% ABV - Small Batch Sipping Bourbon

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Wild Turkey also offers limited edition single-barrel whiskeys, bourbon, and rye at lower proofs, and its always popular Master’s Keep series. The Longbranch collaboration only shows that Wild Turkey is taking the necessary steps to fill any gaps in its portfolio. It still has got a strong bass line, but you feel it more immediately,” he says. “But 101 stands out no matter what the weather. It’s why bartenders love it because it can break through any drink you’ve got in there and makes sure that it’s exposed and you know you’re drinking a real bourbon.” Longbranch is an excellent gateway to greater things in the world of bourbon. Hopefully, this step is just one of the first taken by the industry in the journey toward more collaboration and creativity. The bourbon market needs more collaborations like the one between Russell and McConaughey to stir up and move purists. We’re peddling bourbon. This is not overly serious. It should be fun … we don’t want to take you to class,” McConaughey also said regarding the whiskey. There is the familiar scent of spicy vanilla, however the fragrance of Longbranch seems to be rather delicate. There are secondary notes of leather and mellow smoke that drift in after being allowed to breathe. This subtleness continues into the flavor, where you will find caramel swirling along with the vanilla and it finishes with a biting note of the toasted oak barrel.

We live in a time when people are starting to drink whiskey, and by doing so are considered novice drinkers. As a result, Wild Turkey is doing its part by creating a bourbon that is targeted directly at this demographic. OVERALL: I've been eagerly awaiting what the partnership between Wild Turkey and Matthew McConaughey would bear regarding a new bourbon release. But before I give you my final thoughts, it's important to stress that Longbranch is not for the long-term diehard whiskey drinker who appreciates bottle proofs at or above 100. You have to understand and accept that before you try it for yourself. Longbranch is for people new to the world of bourbon. A low bottle proof and classic Wild Turkey DNA make it the perfect gateway expression to pull people into the Wild Turkey family of whiskeys. Matthew McConaughey's involvement to the product makes it more attractive to a broader consumer base - which is why he became Wild Turkey's Creative Director a few years ago. While some have bristled at Wild Turkey's alignment with a celebrity like McConaughey, I believe it was a smart move. One that allows the brand to reach new consumers and ensure they remain a relevant brand among today's new bourbon drinkers. If done correctly - and all signs point to it is being done correctly - it will help make sure that all of us will have access to our favorite Wild Turkey expressions for a long, long time. As for the whiskey itself, it's a solid Wild Turkey product. Based on my personal preferences I find the lower proof makes the nose a bit faint and the taste watered down. But if I put aside my preferences, and try to experience as someone new to bourbon would do, I can see the appeal. There's extra sweetness on the front palate, and the additional charcoal filtering has toned down the Wild Turkey spice making it smoother and thereby, more approachable for those not used to more aggressive juice. Longbranch is going to be in my starting rotation for new bourbon drinkers, and I look forward to hearing their thoughts as they try it compared to other lower proof bourbons. Matthew McConaughey's goal was to create his favorite bourbon. Longbranch is the result of those efforts. Based on the expression's proof, price point, and quality - not to mention affiliation with McConaughey, I think it's likely to become a favorite for lots of people. To all of those folks, I welcome you to the world of bourbon. I hope you stay for a while and help us continue to spread the bourbon gospel. Cheers!Matthew McConaughey (left) drinks a bourbon with Wild Turkey Master Distiller Eddie Russell (right). Wild Turkey Matthew McConaughey has been ingrained in the Wild Turkey brand as creative director for several years now,??? said Bob Kunze-Concewitz, CEO at Campari Group, owner of Wild Turkey. “As a lover of bourbon, and an integral part of the team, it was a natural next step for Matthew to partner with Eddie to create a new product for Wild Turkey. We are proud of the work they’ve done and have great expectations for this amazing new whiskey.??? There’s a famous Howard Stern interview in which Stern asks McConaughey to explain why he was arrested while playing the bongos naked. McConaughey answered that the smell of the flowers wafting inside was so intoxicating that he decided to throw the windows wide open and blissfully conduct a loud, in-the-raw jam until the police showed up. Through this lens, this commercial makes a lot of sense — as do the infamous Lincoln commercials (this Jim Carrey-starring SNL parody is arguably the best one,)

Since that time, Wild Turkey has grown both domestically and internationally, releasing 11 various bourbons and rye whiskeys. These include their 81 and 101 proof offerings, as well as Wild Turkey Rare Breed, and American Honey Liqueur. Even after the contents within the bottle are gone, you’ll want to keep this cool looking container around. You might even be able to use it as a decanter if you happen to break a bottle or the cork breaks at some point in time.To create Longbranch's signature flavor, McConaughey and Russell spent countless hours sharing notes, then, after two years of testing, perfected a proprietary process that combines two separate charcoal filtration methods to give Longbranch a smooth and full finish. The first filtration process uses charcoal made from American White Oak and the second uses charcoal made from Texas Mesquite wood, giving the bourbon notes of smoky sweetness. The campaign features 11 ad spots, ranging between seven and 47 seconds, all of which were shot in a single day on a ranch just outside of McConaughey’s native Austin, Texas. McConaughey is the only character and speaks in each spot.

With Longbranch, it’s evident that the mesquite was used to add a Texan touch to the final Wild Turkey product. However, this is because it adds purpose to the filtration process, not flavor to the finished result. Matthew McConaughey and Master Distiller Eddie Russell are proud to present this rare, small-batch bourbon. Eight Year-Old Wild Turkey Bourbon is refined with Texas mesquite and oak charcoals for deeper flavor and complexity. The aroma is a balanced blend of vanilla and spices. Flavors of caramel, pear, and hints of citrus round out the palate, while the subtle, smoky finish is buttery smooth—with notes of gentle pepper and toasted oak. https://www.youtube.com/watch?v=jmZZNbUsyt8&t=58s Video can’t be loaded because JavaScript is disabled: Wild Turkey Bourbon: Matthew McConaughey Short Film (https://www.youtube.com/watch?v=jmZZNbUsyt8&t=58s) For the Longbranch version of this whiskey, notable Austin, Texas resident Matthew McConaughey worked with master distiller Eddie Russell to come up with a signature whiskey designed to Matthew’s tastes. The “Longbranch” name comes from the idea of reaching out an invitation — extending the olive branch so to speak. Product In as much as I can gather a sense or impression of Matthew McConaughey as a person – based on interviews, speeches, philanthropic activities and other off-screen impressions – the sentiment of Longbranch seems well-aligned with his persona, further evidenced in a company-issued press release.Wild Turkey Longbranch is the latest collaboration to come from the multi-year partnership with the Academy Award® winning actor. McConaughey, who has served as the brand’s creative director since 2016, has worked behind the camera and in front of it in television commercials to reintroduce the world to Wild Turkey, and this new bourbon is a natural evolution of the partnership. The name is inspired by the friends that form the longest branches of our family trees. With the involvement of Matthew McConaughey, Wild Turkey has shown that it will do what it takes to ensure that it’s a relevant bourbon for years to come. That doesn’t mean the use of charcoal didn’t make a difference to the Longbranch product. It makes the finished product enjoyable, improves the overall taste, doesn’t carry any burn, and doesn’t add any flavor. It polishes up the finished result quite nicely. Collaboration

Throughout the next several decades, ownership of the brand would experience ownership changes, distillery changes, and the addition of Russell’s son to the ranks of distillation. Finally, in 2011, a new Wild Turkey Distillery opened its doors on Wild Turkey Hill.

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The first is through the use of charcoal from American White Oak, while the second uses charcoal of Texas Mesquite. Longbranch offers a 750mL bottle at 86 proof. Alternatives Matthew McConaughey has been ingrained in the Wild Turkey brand as creative director for several years now,” said Bob Kunze-Concewitz, CEO at Campari Group, owner of Wild Turkey. “As a lover of Bourbon, and an integral part of the team, it was a natural next step for Matthew to partner with Eddie to create a new product for Wild Turkey. We are proud of the work they’ve done and have great expectations for this amazing new whiskey.” B and B-: Good and above average. The best of the mass market whiskeys fit in this category, as do the bulk of the premium brands. A B- is three stars.