A large factory was erected at Catford, Kent in 1900. Its location was convenient for both the fruit gardens of Kent and the large London market. Robertson’s Golden Shred is the leading marmalade brand in Britain, with around a quarter of the market. Robertson's officially retired Golly in 2002. The company had found that Golly was, on the whole, no longer popular with children, although the scheme was still successful and popular with adult collectors. [19] Robertson's always insisted that they did not retire the Golly because of the pressure of political correctness in the 1990s, but simply for commercial reasons. [3] The brand director at Robertson's commented: James Robertson & Sons was to struggle throughout the 1970s with rising costs, a stagnant jam market and the growth of supermarket own-label products. Lam, Charlotte (2 December 2016). " 'Golliwog' collector slams decision to pull doll". Central Telegraph. Archived from the original on 27 March 2020 . Retrieved 19 September 2020.

In 2010, Robertson's featured the fictional Paddington Bear – famous for his love of marmalade – on its jars of Golden Shred marmalade. [22] It teamed up again with the Bear in 2014, tied-in to the Paddington film, including a limited edition version of Golden Shred. [23] The partnership was continued for the sequel, Paddington 2.

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James Robertson & Sons produced more jam and marmalade than any other business in Britain by 1964. However, success was largely confined to the home market, with just an estimated four percent of production destined for overseas. C J Robertson resolved to change this, and expanded export sales.

The Catford factory was closed in 1970, and the Paisley factory closed in 1974, [7] and is now a housing estate, St. Andrew's Court, with the street itself named Robertson's Gait. Millward, David (23 August 2001). "Well-preserved Golly retires after 91 years". The Telegraph . Retrieved 13 April 2023. Neatly arrange the remaining bread triangles in the dish. Pour over the remaining chocolate mixture. Press the ingredients down lightly using a fork Mark Ritson on Branding: Premier gets out of a jam". Marketing Magazine. Brand Republic. 9 December 2008. In 2001, the Golly collectables were replaced by seven Roald Dahl-created characters, [3] as illustrated by Quentin Blake. These included the Big Friendly Giant, Matilda, James and the Giant Peach, and Willy Wonka. This collectables scheme ended in 2006.Unionisation was introduced to James Robertson & Sons from 1966, beginning with 320 workers, out of 600 employees, at the Catford factory. Melt the butter in a large saucepan, add the brown sugar, Robertson’s Golden Shred marmalade, orange zest and treacle, and bring just to the boil. Remove from the heat and stir in the oats and drained raisins Robertson's is a British brand of marmalades and fruit preserves that was founded by James Robertson in 1864. The firm was run as a partnership until 1903, when it was incorporated as a limited company – James Robertson & Sons, Preserve Manufacturers, Limited. It produces the "Golden Shred" marmalade, a recipe created in 1874 and registered as a trademark in 1886, among other products including "Silver Shred" a lemon marmalade launched in 1909; "Mincemeat", a traditional Scottish style mincemeat made from raisins, peel, sugar and beef suet; and " Bramble Jelly", a traditional Scottish style jam, strained of its seeds. Robertson's received their first Royal Warrant from King George V in 1933. [1] History [ edit ] James Robertson, founder of the company, created Golden Shred marmalade circa 1874

Remove the cling film. Carefully place the dish into a larger roasting tin which is about half full with hot water. Bake in the oven for about 30 to 35 minutesCover the dish with cling film. Allow to cool completely before refrigerating for at least four hours