LMC pays tribute to Lopez’s influences and pastimes and the infamous group of losers behind the brand. Despite Adrian’s professional skateboarder status, LMC also takes inspiration from riding and wrenching old motorcycles and hot-rods and the grassroots skate and surf culture of the 60’s and 70’s.

Hailing from Oceanside California, Loser Machine Company (LMC) encompasses all things speed. Founded in 2009, by professional skateboarder Adrian Lopez. The name “Loser Machine” originates from a group of friends, once stereotyped for being counterculture. Acting on its origins, the LMC of today encourages all individuals that run outside of the norm, empowering those to oppose the mainstream. LMC’S mantra is ‘We don’t care what you think, and we invite you to do the same.”